Lifestyle

Outdoor

Health & Fitness

Marketing Associate

Participate in cross-functional teams to plan, develop and execute marketing programs and campaigns. Serve as point of contact to service providers, and build and maintain vendor relationships. Coordinate the redesign of company website using external consulting services, develop landing pages for marketing campaigns, and create content and graphic elements for website updates, print materials, and social media accounts. Monitor the effectiveness of marketing and promotions programs. Coordinate and participate in industry trade shows and events. Manage and update company database and customer relationship management systems.

Managed the setup of business meetings and corporate sponsorships. Created PowerPoint presentations for business proposals. Processed purchase orders and check requests. Worked with promotional vendor to acquire branded promotional materials for use in marketing events. Provided creative vendor with original content for use on social media sites. Created mock-ups of webpages and sales materials. Maintained marketing calendar, and promotional products list. Conducted online research for future market expansion.

Marketing Coordinator

Worked closely with Brand Marketing Manager in the execution and set up of in-store marketing activities. Provided logistical support for new store openings and in-store events. Worked with print vendor to fulfill in-store signage requests. Obtained and routed legal clearances, graphic elements and offer information to store operations team for in-store sweepstakes. Coordinated advertising opportunities with local and national mall contacts.

Acted as primary point of contact for all web and digital fund data updates. Assisted with the day-to-day production processes associated with publishing literature and other digital content to the American Funds company websites, including required circulations and legal filings and fund data updates. Monitored, tracked, and reported on a variety of circulation and legal filing related processes. Ensured digital content material and digital fund data adhere to company guidelines and legal regulations for display and timeframes. Identified and escalated issues that prevented accuracy or timeline adherence.

Web Producer Assistant - Digital Operations

Managed email and affiliate marketing campaign calendar and created offer campaign tracking links and codes. Monitored campaigns on affiliate publisher websites for accuracy. Conducted tech and creative QA of emails and websites for new campaign launches and webpage updates to ensure campaign accuracy and adherence to brand and legal guidelines. Addressed campaign issues with outside vendors and agencies, as well as with in-house digital production team to correct content and technical inaccuracies on websites and emails. Created daily, weekly, and monthly reporting for email and affiliate channels. Processed invoices and purchase orders.

Find out detailed information about Florence Diaz, Marketing Associate 

Florence Diaz: Marketing Associate

Florence Diaz

Arvinyl Laminates

Kore1 (Contractor at Mitsubishi Electric Elevators & Escalators)

SyndicateBleu (Contractor at BoxLunch)

Solugenix (Contractor at Capital Group)

Guthy-Renker

University of California Los Angeles