Bike

Lifestyle

Outdoor

Skate

Snow

Wake

BUSINESS DEVELOPMENT | STRATEGIC PARTNERSHIPS | SALES DIRECTOR

Passionate and innovative professional with 25+ years in business development, operations, sales, marketing, and retail experience. Proven experience in operations optimization, revenue generation, and product development. Repeated success with exceeding revenue goals and growing sales YoY for global, regional, and local businesses at the established and start-up levels. Outdoor and action-sports lifestyle enthusiast with a brand and consumer-focused mindset. When the customer succeeds, the brand is successful.


Sporting goods manufacturer specializing in e-bikes

-Lead the accessory buying line with a focus on servicing local customers, safety, innovation, and margins
-Provide education to customers new to the e-bike industry and lifestyle
-Drive retail sales through production education, lifestyle recommendations, and customer service
-Maintain and improve the retail facility for effective operations in inventory and merchandise control


Lead accessory Buyer

Marketing automation for brands and retailers; Role eliminated due to the impacts of COVID-19

? Consistently drive pipeline through lead generation and qualification through industry research, networking, prospecting, and marketing efforts; onboarded 15 new accounts in 3 months
? Understand client challenges and expectations to align with products and services
? Identify opportunities for existing account growth to facilitate stronger relationships and increase revenue
? Formulate and execute business plans and strategies in alignment with business objectives
? Provide sales management with accurate forecasts and sales activity reports
? Develop brand positioning in partnership with cross-functional partners for market differentiation, meeting consumer needs, and increasing customer acquisition and engagement
? Create a customer onboarding process to ensure delivery, understanding, and timeline expectations

Director of Sales

Bravo Sports - Highline Industries| San Diego, CA 2014 - 2019
Director of Sales (Bravo Specialty Bike / Skate / Snow Division) 2018 - 2019
National Sales and Operations Manager (Pro-Tec and Nutcase) 2015 - 2018
Sales Manager, East of the Rockies (Pro-Tec) 2014 - 2015

Global manufacturer for outdoor and action sports; Pro-Tec was acquired by Bravo in 2015 and an evaluation of performance led to a promotion at the newly merged company to include Pro-Tec and Nutcase.

? Lead priority accounts with Pro-Tec, Nutcase Helmets, and specialty clients within the Bike, Skate, and Snow division
? Direct all global sales and in-house operations for three lines of business; increase YoY revenue by 10% and pre-book orders by 50%
? Manage Pro-Tech’s east coast territory sales (skate, bike, snow, and water business) and in-house operations; increase YoY sales by 35% and $1.5M
? Across priority accounts and new business, increase east coast and Midwest regional sales by 50%
? Generate new business and warm leads for 250+ accounts based on market research, prospecting, networking, and marketing efforts
? Lead product development in Nutcase and Pro-Tec Helmet collaborations based on market research, competitive advantage, industry trends, consumer feedback, and cost
? Manage an in-house team of sales of customer service, as well as an independent sales rep team of 24 to ensure brand and product education
? Rebuild and develop key accounts for national chains, specialty, and online retailers
? Oversee regional and national trade show activities (Interbike, Sea Otter Classic, and SIA and OR Show) to optimize brand visibility and marketing efforts

Director of Sales And Business Development

Sales Consultant
Ski, skate, and snowboard luggage, backpacks, bags, and accessories

? Managed national sales team of direct and independent sales representatives to increase seasonal pre-books by 25%
? Lead regional trade show planning and execution to increase brand visibility, demo products, provide product education and drive sales

Sales Consultant

Global designer and distributor for helmets, and protective gear from Olympic athletes to students; Primary partner for protective gear for the Skateboard, Snowboard, Bike, Watersports, and Roller Derby industries.

? Consistently increase company sales by 20% YoY, and grew the protective gear business by 250%
? Oversee regional and national marketing campaigns and promotions to drive consumer awareness and purchases
? Drive, designed, and created over a dozen new protective gear products in partnership with product development that became bestsellers and staple products for the brand
? Managed a sales team across the U.S. and international markets
? Responsible for all regional and national trade show activities from selection and attendance to booth design, merchandising, and staff, to increase customer acquisition and engagement

National Sales Manager

Find out detailed information about Jeff Dworkin,  in Brooklyn, NY

Jeff Dworkin: in Brooklyn, NY

Jeff Dworkin

Propel Bikes

Lynkem

Bravo Sports - Highline Industries

Transpack

Triple Eight Distribution