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• playing guitar and attending live music performances
• studied improv at impro melbourne in australia
• travel
• writing

Internationally proven marketing and public relations professional with experience developing strategies and content for a premium sports brand on two continents. Skilled in managing budgets, personnel and external agency partners. Proven project management skills running large-scale events for media and consumers. Accomplished in multi-media content creation, copywriting, blogs and feature writing. Freelance writer for consumer magazines and a B-to-B marketing publication.

• Recruited from Callaway’s U.S. headquarters to manage Callaway Golf South Pacific’s consumer engagement, direct marketing, public relations and brand experience strategies for Australia & New Zealand
• Managed yearly marketing and PR budget of more than $1 million, including the development of an on-budget regional advertising plan consisting of TV, radio, print, digital and social
• Responsible for all media relations in the South East Asian region, including the dissemination of product launch materials; oversaw the work of an external PR agency in Australia
• Created integrated go-to-market strategies for product launches including direct marketing, public relations, promotions, retail and social media activations  
• Managed relationship with external email provider agency while personally developing content, maintaining distribution calendar, and copywriting all brand communications for the region
• Developed consumer-facing materials—direct marketing, PR, and web content—and set brand tone for Callaway’s ultra-premium Legacy product range, introduced to the region in 2012
• Managed team of five marketing personnel in the absence of Regional Managing Director

Accomplishments:
• Grew consumer database by 34% in 2014; Increased average email open rate by 7%
• Redesigned regional PR strategy resulting in 25% increase in annual media impressions
• Grew regional social media followers by 20 percent (Facebook) and 50 percent (Twitter) in 2014
• Staged the first Legacy Club event—a golf event and reception for 80 consumers as part of a brand loyalty program
• Led the execution of the #CallawayTeeParty, a product launch event with partner brands Red Bull and Pioneer for 400 industry personnel, media members, consumers and celebrities (see video). Responsibilities included:
  o Media outreach resulting in more than one million impressions nationally and internationally
  o Creation of show schedule and handling of partnership marketing efforts with Red Bull and Pioneer

Consumer Marketing & Communications Manager

• Created communications plans, wrote press releases, managed large-scale press events and delivered product presentations to media 
• Developed PR and content marketing campaigns utilizing brand ambassadors such as Phil Mickelson and Justin Timberlake
• Maintained media distribution list and collaborated with product development teams to create product stories
• Worked closely with PGA TOUR professionals onsite at TOUR events, promoting Callaway equipment by arranging onsite media sessions and gathering video content for social media and online publishing 

Accomplishments:
• Responsible for 20 million media impressions annually via dissemination of PGA Tour equipment news 
• Conceived, wrote, directed and co-edited YouTube campaign starring Jim “Bones” Mackay (Phil Mickelson’s caddie); registered more than 100,000 hits on YouTube and substantial media coverage 
• Launched and wrote Callaway Tour Blog; unique visits per month grew to 5,000 in first two months
• Contributed to development of social media blueprint to achieve organization’s objective of reaching a younger audience, including the creation of Callaway’s Facebook page and YouTube channel

Senior Communications Specialist, Global Public Relations

• Created all written online communications for the Callaway brand, including all content for CallawayGolf.com
• Launched initial video content on CallawayGolf.com, managing concept creation, shooting and editing
• Collaborated with designers and web architect to create new TV and Instruction sections of web site 
• Wrote and reviewed advertisements for print, online and TV following PGA TOUR victories by Callaway staff

Senior Interactive Copywriter / Online Video Producer

• Collaborated with art directors to create advertising concepts for the GM Card and the U.S. Dept. of Defense 
• Wrote advertising copy and headlines for brochures, direct-mail, e-newsletters and websites 
• Assisted in presenting new marketing concepts and executions to clients

Copywriter

• Created successful direct marketing campaigns, raising awareness of Orbitz, Priceline and Yahoo! Travel 
• Wrote print and radio ads, e-mails, brochures, direct-mail pieces, catalogs, flyers and press releases
• Managed long-term web projects and developed banner ads and promotional web pages

National Leisure Group (NLG)

• Managed a staff of ten Eastern-based freelance writers by assigning and editing feature articles 
• Edited national feature stories and wrote for various sections of the magazine
• Managed East section of the magazine, negotiating freelancer pay scale and selecting and editing stories

Associate Editor (East)

• Wrote/anchored sports and news updates; hosted highlight show on radio home of Tampa Bay Buccaneers
• Performed live reports from NFL, NHL, MLB and NCAA games for FOX Sports Radio and ESPN Radio 
• Conducted post-game interviews with professional athletes, recording sound bites for radio broadcast

Sports Radio Anchor/Reporter/Host

• Winner of the Award for Best Serious Column Writing of 1998 from the Colorado Press Association
• Wrote news stories, features and columns for nightly and weekly newspaper deadlines

Newspaper Reporter

Find out detailed information about Tim Sweeney,  in Encinitas, CA

Tim Sweeney: in Encinitas, CA

Tim Sweeney

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