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Marketing Manager

Passionately curious well-travelled international Strategic Marketing Consultant.  

Specialties: Multi-industry CPG blue-chip innovation, brand development and brand building international experience in Marketing, Market Insight, PR and Events Management.  Agency & Client-side experience.

Maternity cover contract:
•	Develop & manage high volumes of new & ongoing Sponsorships, promotions, marketing initiatives, event activations & media plans - in-line with marketing strategy & meeting monthly sales objectives.
•	Build partner relationships & identify PR opportunities, e.g. for radio (CJAY92/The Bear), community street teams (Country 105/CISN), Sponsorships (Flames/Oil Kings/Stampeders/Roughnecks games), outdoor activities (RCR ski/city golf) and both large and small scale events (Autoshow/K Days/CFR/Marda Gras).
•	Design contests & manage cross-functional agencies to produce online, print & OOH marketing creative initiatives across Alberta.
•	Create Social Media plans, write Media ad copy, continuously evaluate partnerships, negotiate pricing, ensure all elements of agreements are executed, manage budgets and event staff, and source event-specific relevant promotional merchandise items.

A vibrant experienced marketing creative specialising in original media development to help your business succeed through targeted strategic marketing campaigns.

Neshat works with you to build unique campaigns using the most impactful modern advertising mediums and technologies, so you stand out from the crowd in an ever-increasingly competitive environment. She's flexible to come meet with you, quickly identify your needs, and put together the right size campaign to set you up for success. Whether that's creative ad campaigns, some copywriting for a radio script, a publicity video, some social media, or on the ground event activations. Neshat aims to save you time and keep your focus on other priorities, where it needs to be.  She could even save you a bunch of cash to spend on other things - like nice dinners, new wheels, or perhaps margaritas on a palm-fringed sandy beach...

She's a professional full-service creative marketing consultant with 13 years' knowledgeable experience.

Strategic Marketing Consultant

Strategic marketing plan development and implementation.

Marketing Director

Spearheaded the launch of new products, accounts and categories in the Canadian market.  

Managed the Safeway Canada private label business across multiple categories, including everything ranging from grocery to paper plates.  Identified opportunities to highlight Safeway private label products above competitor products.  Sourced international suppliers and negotiated pricing.

Category Development Manager

Marketing Manager - Customer Innovation

Led top-secret innovation projects from concept development through to feasibility, while evaluating commercial impact. As part of my role I built cross-functional project teams, set up online customer research communities and carried out qualitative and quantitative customer and market research. Also selected to work on a high profile project to protect £600m revenue.

Customer Experience Innovation Marketing Manager - Services Lead

Contractor recruited to ensure a successful NPD 5 SKU juice launch, by leading category and consumer marketing insight to influence brand planning strategy. I analysed KPI’s for market impact, promotional and competitor activity, trial and loyalty, and created forecasts vs. trends. Identifying a gap in the company's ways of working, I also built a cross-functional juice team, along with managing data agencies and mentoring team members.

Marketing Insight Manager

Worked across UK Food and Beverages, main brands included: Nescafe coffee range, Dolce Gusto coffee range, Nesquik, Aero, Skinny Cow, Herta, Carnation, and Coffee-mate.

Initially recruited as a Contractor for 6 months, this was quickly extended.  I Influenced brand and category planning by leveraging analysis, interpretation and translation of market, category and brand data into insights and opportunities, from NPD to growing share, while ensuring ROI. Completely re-designing and leading the UK Food and Beverages entire annual brand reviews process, I also integrated the creation of marketing ‘clinics’, cross-functional team workshops and SWOT analyses to create a smoother more useful process and outputs. With an interest in sharing knowledge, I also developed and managed an internal portal promoting sharing of insights, strengthening brand plans, and created and marketed internal training programs.  I also frequently acted as Project Manager, and managed budgets, agencies, and internal PR.

Marketing & Continuous Insight Manager

Various creative contract marketing and PR projects.

Global Marketing Manager

• Developed & implemented innovative marketing strategies to raise profile & promote positive presence of the non-profit: Up with People (110 people from 25 countries spend a week in a city doing community service projects), & the Show while fundraising ($60k+ per show, 1-3 per week) for local charities.
• Strategically & creatively executed a wide range of BTL e.g. cultural days, beach potluck bonfires, fancy dress, St Patrick’s Day Parade, community projects (100+ volunteers), Shows with 2,500 people.
• PR&ATL: wrote copy for press releases, media briefs, newsletters & flyers, was key media spokesperson, developed journalist relationships, sold in stories, got self interviewed on live TV/radio to promote.
• Built effective relationships with key stakeholders, managed corporate & community partners.
• Sourced celebrity guest speakers/host families/recruitment opportunities/negotiated free Show venues.
• Customer profiling & targeted direct marketing e.g. restaurants/supermarkets/sponsors/social clubs.
• Managed & mentored city-assigned teams of people (3+), & volunteers (100+), in each city.
• Controlled budgets, delivered savings where possible, prepared financial reports, evaluated success.
• I secured $60,000 multi-sponsorship for one week (normal target: is $35,000) in Salt Lake City UT.

International Marketing, PR & Events Manager

UK Food & Beverage, and International Beauty

Assistant Brand Manager: International Beauty - Sunsilk global haircare.
• Led international cross-functional teams & managed agencies, ran innovation projects & effectively implemented marketing activities globally from NPD concept through to launch, ensuring alignment to market & category strategy, carefully following legal procedures, & ensuring deadlines were met.  I also identified an insight-based ‘hairfall’ opportunity & developed business plans from concept to launch.
• Completed the Unilever Graduate Marketing Foundation course & Project Management courses.

Consumer & Market Insight Manager: UK Foods portfolio: PG Tips, Flora, Peperami, Hellman’s mayo, Colman’s mustard, Pot Noodle, Marmite, Knorr, Bertolli, SlimFast, Scottish Blend, and Lipton.
• Drove marketing insight via analysis of brand, category, consumer, customer, & competitor performance data, using continuous quantitative data sources to monitor KPI’s across the portfolio.
• Consultant to Marketing teams, identifying actionable insights to influence key decision makers & gain competitive advantage while contributing key inputs into future brand strategy & business plans, ensuring maximum ROI.
• Developed & implemented Health Segmentation analysis identifying new consumer target positioning.

Assistant Brand Manager / Consumer & Market Insight Manager

Scholarship Student & International Events Management Intern with the Non-profit organisation: Up with People; traveling across: 17 cities and 3 continents with a group from 27 different nationalities; spending a week in a different city, living with host families, doing community service and putting on shows to raise cultural and diversity awareness for the local community.
• Organised & managed the weekly international fair & promotional events (e.g. fashion shows, food tastings, games, etc.).
• Took initiative to create a European Handbook (phrases, things-to-see, food) & weekly slideshow.

Scholarship Student & Event Management Intern (Non-profit)

Heinz and John West accounts.

• Statistical analysis of Worldpanel continuous data for the UK’s No.1 Market Research Agency.
• Analysed consumer, market, brand & competitor activity, identifying key insights & opportunities to improve the marketing mix, brand & retailer performance. Created monthly KPI reports.

Market Research Executive (Graduate scheme)

Find out detailed information about Neshat M, Marketing Manager in Calgary, AB

Neshat M: Marketing Manager in Calgary, AB

Neshat M

Alberta Chrysler Dealer Advertising Association

Freelance

Made Foods

Safeway Canada

British Airways

British Airways

innocent drinks

Nestle

Freelance International Marketing Services

Up With People

Unilever

Up With People

Kantar Worldpanel

Manchester Business School

University of Manchester

University of Manchester

University of Manchester - Manchester Business School