Rafael Soto


Product Developer/ Designer, with countless years of experience in the global apparel design arena with a passion for product development. Spearheaded and lead teams of Sr. Designers, Designers, and Assistant Designers to develop concept, design and brand enhancing seasonal collections that fulfill short and long-term business objectives. Ensured product aesthetic, cost and trend are consistent with brand image and target customers. Managed domestic and overseas production across multiple lines of business, which led to the continued success of numerous companies. Most recently designed and launch all of Amazons private label brands, including mens, womens, and kids.