Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Snow

Health & Fitness

President / Founder

Highly accomplished global brand communications and marketing leader with 20+ years of experience delivering programs that drive revenue, expand the customer base and solidify loyalty for outdoor, bicycle, lifestyle, paddle sports and snow sports companies. Especially effective creating high-impact initiatives in competitive retail markets. Success based upon a key understanding of the outdoor, snow sports, lifestyle, bike and adventure travel industries and associated product lifecycles; strong writing and interpersonal communications; and a natural ease in building and maintaining long-term relationships with media, influencers, customers, users, partners and vendors. Recognized as the “Captain of Makin’ it Happen.”

An independent branding, marketing and public relations firm rooted in the action sports, outdoor, bicycle, snow sports, lifestyle and adventure travel industries.

Built a branding, marketing and public relations consultancy from the ground up, including business plan development, marketing, client relations and operational management. Direct all aspects of the company, including client portfolio retention, business development, employee and contractor hiring and management, financial planning and growth. 

Direct client strategic communications, including internal / external communications management and crisis communications, media relations and product launches. Develop work plans and collaborate with clients to execute brand and product market initiatives and media targeted pitches. Recognized by clients for delivering outstanding results and enabling quantifiable audience growth, increased sales and higher brand recognition.


Concept, create and engage in marketing and branding vision and strategy, “look and feel” of organization, including website revision. Create three-year budget planning, ad planning, creative calendar, PR initiatives, including creation of Town Hall and Think Tank North American tour. Strategic partnerships and membership growth, revenue generation and retail support via membership initiatives, creating organizational value via research, participation growth planning, events and helping the winter sports industry thrive.

Marketing and creative direction for Research, Membership, Events, Education, and Community initiatives and departments, including brand guidelines, template creation, event conceptualization and engagement. Email and web campaign creation from concept to exceeding ROI for outreach. Represent organization and industry internationally as presenter / public speaker / industry expert. Exceptional knowledge of manufacturing, retail, trade and consumer cycles and how they 

Director of Communications & Marketing

OIA is the leading voice of the outdoor industry and serves more than 4,000 manufacturers, distributors, suppliers, sales representatives, retailers and associates. OIA works with our members in advocacy, stewardship, sustainable business, growth and empowerment within our industry. Each year, Americans spend $646 billion on outdoor recreation resulting in $80 billion in federal, state and local tax revenues. This spending drives highly sought-after jobs for 6.1 million people.

Direct and manage marketing strategy around membership, public relations, trade shows, consumer market insights, education and specialty retail programs. Create advertising campaigns and initiatives for membership, OIA brand building, events and partnerships. Manage overall communications strategy. Create marketing budget, strategy and execution for Membership, Consumer Marketing Insights, Outdoor Retailer and PR divisions of the organization. 

Marketing Communications Manager

Create and direct marketing and communications strategy for agency and clients, providing support for public relations, social media, consumer engagement, messaging direction and creative campaigns. Act as Director of Markeing for PithWorks, a creative services firm focused on development, branding, identity creation and marketing for brands across a broad range of industries.

Director of Marketing

Verde Brand Communications is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in corporate social responsibility rooted in outdoor, cycling, snowsports and active lifestyle industries.

+ Highlights: Client media awards, create business segments for company, retain clients
+ Manage public relations, media outreach development and strategy, client management and marketing strategy
+ Media engagement, tradeshow / media showroom management
+ Business development, growth strategy and market division creation, employee management

Sr. Account Manager

Global media outreach planning and activation to promote all-season destination resort. Develop company Crisis Communication protocol, company partnership leveraging and brand messaging. Public relations, media relations, corporate communications, partnerships.

Communications Director

Develop, manage, budget and leverage plans, events and media outreach. Tradeshows, grassroots event development, media trips, brand development (2003 rebrand), product development, corporate partnership management, athlete management. Company spokesperson, press releases, and crisis communications.

Public Relations Manager

+ QA Specialist: Product engineering, on-floor sewing / production supervision for quality control, manage returns / warranty department, fabric and product testing, product development
+ Warranty Coordinator: Develop warranty protocol, product engineering and testing, manage all returns and customer warranty issues, product improvement

Quality Assurance / Warranty

Find out detailed information about Todd Walton, President / Founder in Park City, UT

Todd Walton: President / Founder in Park City, UT

Todd Walton

The Walton Works, LLC

SnowSports Industries America

Outdoor Industry Association

Pith Works

Verde PR

Crested Butte Mountain Resort

Outdoor Research

Outdoor Research

Leave No Trace

NOLS

University of Alabama