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Digital Marketing and E-commerce Manager

BA in Journalism 
E-commerce Marketing Manager

Past:
Brand Communications Specialist
Retail Sales Manager and Planner
Store Manager

Highly dedicated, results-driven professional with an entrepreneurial mindset and lover of people. I have an insatiable appetite for knowledge and problem-solving, which has allowed me to expand my skills across a wide variety of platforms. A natural leader and long-term manager, I enjoy the details and room for growth within a company. I methodically work to fully understand all things new, so I can train and develop strong teams equipped for success. 


Expert in e-commerce marketing, sales management and customer relations with extensive experience in event planning & marketing coordination/social media, web merchandising, inventory control, buying, email marketing, creation of retail concepts and stock plans, budget creation, financials, analytics, training and development, account management and textiles...plus, I'm an excellent copy editor.


*Manage all aspects of Crislu’s online sales, presence and  marketing as a whole on a global scale (www.crislu.com)

• Photo shoot production — seasonal execution including post production, bookings & shot list
• Manage Shopify Plus store in entirety — merchandising, design, content, inventory, orders
• Create and execute strategies for content marketing, SEO/SEM
• Manage all social media and influencer relationships/programs (Instagram, Facebook, Pinterest)
• Conceptualize brand collateral including brand guidelines, brochures, look books, magazine ads & trade show assets
• Manage all email marketing initiatives through MailChimp, including growing email subscriptions, segmenting lists, creative direction, analysis
• Graphic design work (Photoshop, Illustrator and InDesign)
• Create and manage marketing calendar and budget, including trade show calendar
• Ongoing optimization of online campaigns for best ROI, conversion rates and user experience
• Identify trends in the market through research and find new ways to capitalize on the ever-changing landscape
• Collaborate with agencies to ensure the best results from partnerships
• Order management and liaison between crislu.com and warehouse
• Boost sales through managing incoming customer calls and emails
• Manage team of interns

Manage all aspects of Seychelles Imports LLC online marketing sales and presence

www.seychellesfootwear.com
www.bcfootwear.com

•	Oversee software developer to ensure processes are working appropriately
•	Create web campaigns
•	Write copy for product features and coordinate web art with graphic designer
•	Organize promotions
•	Troubleshoot site crashes and workarounds
•	Continually work to improve site design and functionality

•	Develop analytics
-Sales
-Inventory turnover
-Profitability
-Returns

•	Inventory management
-Product SKUs
-Seasonal purchasing for the web and upload timeline
-Markdowns


•	Visual merchandising
•	Look for opportunities to apply web sales information to other aspects of wholesale business
•	Work with customer service team to ensure appropriate levels of service are conducted, product made available, user-friendly interfaces
•	Develop ways for consumers to make easy decisions purchasing footwear online with necessary information (fit, measurements, materials,

E-commerce Marketing Manager

•	Account Management
•	PO Management
•	Inventory Planning
•	Social Media & Marketing Manager
•	Event & Press Loan Coordinator
•	Visual Merchandising


-General Manager: Los Angeles and New York retail

-Managed Quick Ship Program: Worked with Production Manager to formulate stock plan based on monthly company-wide inventory turnover for select items. Proven success maintaining stock levels of finished goods to have items ready for shipment in three days for all web orders.

-Created system processes and reports in NetSuite Business Software that finally solved issues between departments (IT, Accounting, Customer Service and Retail).

-Point Person and Coordinator of Annual Sample Sale: Achieved company success by exceeding revenue goal. Conducted month-long daily staff meetings and training sessions.

Retail Sales Manager and Planner

•	Responsible for all store operations.
•	Employee relations:

o	Recruit
o	Train
o Develop
o	Evaluate
o	Hire
o	Terminations

•	Accountable for all inventory management, including New Merchandise and all goods bought for store from customers
•	Event coordination
•	Drive sales 
•	Maintain exemplary customer service
•	Expert at business literacy
•	Train staff on financials
•	Analyze/write store and financial reports
•	Attend quarterly company-wide manager meetings
•	Conduct physical inventory
•	Expert in loss prevention
•	Plethora of fashion knowledge

o	Brands
o	Construction
o	Textiles

Store Manager

Find out detailed information about Lisa Meinders, Digital Marketing and E-commerce Manager in Long Beach, CA

Lisa Meinders: Digital Marketing and E-commerce Manager in Long Beach, CA

Lisa Meinders

Crislu Jewelry

Seychelles Imports LLC

Matteo LLC

Buffalo Exchange

Temple University