Rafael Plater Cangucu

Rafael Plater Cangucu

Art Director

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Summary

Creative professional with over 15 years of design and art direction experience; working within internal corporate marketing departments as well as advertising agencies. Strong track record of effectively partnering with departments and executives across the organization, while managing external resources to ensure a stellar final creative product. Extensive background in marketing strategy, project planning, and targeted campaign development for print, web and interactive media. Worked with world-class brands such as BMW, Renault, Mattel, Nestlé, Dove and Motorola.

Knack for translating client’s business objectives into successful, unique design solutions, from conceptualization to deployment. Ability to manage multiple projects simultaneously while developing holistic brand strategy across the organization. International business experience has allowed for exposure to various cultures, cultivating a unique perspective on problem solving and understanding different end customers’ needs and perspectives. Head partner in the conceptualization and development of the successful Brazilian UMBE surf brand - leading the creation of overarching strategy, product design, and visual identity to effectively launch to the market.

Technical Skills: Photoshop, Illustrator, InDesign, Adobe XD, Sketch, Figma and Invision.

My portfolio: rafaelplatercangucu.com

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