Skate

Snow

Surf

Social Media Manager

Marketing, New Media and  Advertising professional with  expertise in social media.

Create, manage and implement social media strategies, acting as content and community manager across all channels for 10 clients in various industries. Industries include art, fitness, organic/alternative, yoga, consumer packaged goods, solar, lifestyle, and construction.  

Duties include posting, monitoring, sourcing images, creating images and banners, customer communications, content creation, content curation, content calendars, integrated marketing consulting, analytics, reporting, copywriting, editing, writing, planning, and blogger and influencer outreach. 

Channels include Facebook, Twitter, Pinterest, Instagram, Tumblr, Linkedin, Google+, etc.  

Accomplishments: 
-Created a social media process for the department (welcome packet, client questionnaire, boarding). 
-Increased likes and engagement by 50% on all client channels in first month of hire.  
-Ghostwrote Huffington Post article, 5 Must Before Hiring A Social Media Specialist.

Skills Used: 
Photoshop 
Sprout Social 
Hootsuite 
Canva 
Feedly 
Account Management 
Client Relations 
Social Media Management

Acted as Somo’s main marketing lead for the USA. Performed core marketing duties including development and management of key messaging; events, strategic sales support, collateral, major website updates, decks, sales presentations, and printed materials. Traveled 40% domestically and internationally. 

*Mobile: Knowledgeable in mobile strategy, development, technology, advertising, innovation, media, devices, OS, augmented reality, platforms; trade associations, industry experts, journalists, bloggers.

*Social: Conceived and initiated Somo's global social media efforts. Managed and programmed channels: blog, Facebook, Twitter, Instagram, Pinterest, LinkedIn, SlideShare, YouTube, and email marketing. Increased audiences by 75%+ and company awareness across channels by 50%. Increased employee involvement on social channels by 75%. Created Social Media Policy handbook.

*Content: Performed copywriting, ghostwriting, editing and proofreading as needed. Produced company’s webinar series strategy. Liaised across departments to aggregate relevant content to clients and audiences, increasing blog content by 67%. Created thought-leadership topics on mobile strategy, mobile development, mobile technology, mobile innovation, mobile media, mobile device reviews, and events. Increased web traffic by 50% in 6 months. Produced videos to support blog and news posts.

*PR : Managed company's US public relations firm; target event lists, speaking events, sponsorships, press releases, bylines, int'l press kits. Submitted the 3 winning awards entries for US market.

*Events: Ambassador at technology events such as CES 2013, Advertising Week NYC, Mobile Media Summit, Britweek Awards. Live-blogged and tweeted as needed. Responsible for planning and promoting events like breakfast and dinner innovation showcases onsite and remote locations.

Gained extensive experience with automotive client, Audi.

Marketing Manager

Work with team resources to guarantee maintenance activities are delivered on-time and on-budget according to defined scope, timelines, legal documents and cost parameters. Collaborate with VP of Business Development to ensure client retention, satisfaction and growth by organizing responses to RFPs, helping to prepare presentations/pitches, and managing internal work flows. Coordinate schedules, deliverables, project status on an on-going basis for international teams of execs, designers, programmers, etc. Responsible for creating online presence via social/industry networks. Design and create product and media collateral. Handled creative development, branding and offerings for internal media tools.

Account Executive

Increased sales and efficiency in revamping the small-business by managing remodel and design of office; updating branding and media; creating an Employee Handbook; introducing a cloud management system and information log system. Provided strategic planning which used social media, promotions, ads, and community relations to expand reach and properly targeted audience by 50%. Managed accounts for prospective clients and client grievances. Responsible for creating ads and assets, vendor relations and writing articles for their monthly newsletter. Used surveys and research to assess SWOT and implemented an incentive program for referrals and visits to social media. Handled website creation and necessities. Performed duties of a manager, receptionist, graphic designer, webmaster, administrator and HR on any given day.

Learned interactive and broadcast processes by providing aide to executive producers for Toyota’s eight different car brands. Updated, organized, and restructured reel library to exist electronically and alphabetically allowing access to over 204 production, editorial, motion graphics, and sound design companies and 665 directors. Assisted and attended video and print shoots, sound and graphic design sessions, editing sessions for animatics and spots, OOH, banner, and brochure press checks and voice-over recordings. Participated in 5 production company screenings and gained experience in vendor relations. Produced and assisted in editing the in-house intern video “Swagger Wagon” using a Panasonic camera, a green screen, and Final Cut Pro. Supported A/V department handling assets and work orders. Handled chapter communications and media tracking at company’s non-profit organization, Surfrider Foundation. Assisted Business Affairs with accounts payable, SAG fees, correspondence, data input and filing. Designed elements for and helped run an internal ad campaign, raising over $700 for the Revlon Run/Walk for Women.

Broadcast Production Intern--Toyota Account

Established Chapman University’s first student-run PR firm to give students real-life experience and brought three Orange County businesses services gratis.Through community relations, on-campus events, and integrated media I helped grow the firm from twenty to forty-eight members the next semester. In fall 2010, to raise awareness for the Leadership Studies program I coordinated a workshop event recruiting over 50 students and 10 faulty members to attend and more than 200 users to participate via a live Twitter feed #GradeDivide. As a founding member of ImPRessions, I’m pleased to report the firm’s longevity and active involvement on-campus and in the community as well as existing in the digital realm.

Public Relations Supervisor

Revitalized position through ambitious participation at board meetings and extensive research. Generated media clipping reports placed in Hispanic markets for studio films. Created an information system for pitches increasing efficiency by 50%. Secured over 200 ambassadors via bilingual cold calls for KOC Guadalupe Festival. Developed and pitched online publicity efforts increasing awareness by 100%. Contributed promotional and publicity proposal ideas for upcoming Warner Bros. Studios films in an effort to attract a large Hispanic market.

Promotions & Publicity Intern

Collaborated with CEO to develop a marketing campaign for international film Red Roses & Petrol. Pioneered the art of viral marketing using social networks and forums to raise awareness by 150%. Appropriated advertisements to receive third party endorsements and gained over 3000 friends on Myspace. Maximized potential of Flogging Molly and Malcolm McDowell attracting following from Irish pubs, Irish festivals, theatre patrons, indie film audiences, online meet-up groups, movie go-ers, Clockwork Orange fans, and punk rock music fans resulting in 25% increase in projected sales. Worked film's premiere party managing 150 guests check-in, maintaining guests happy and assisted with party planning.

Executive Marketing Assistant

Creative Apparel

Find out detailed information about Thania Guardino, Social Media Manager in Huntington Beach, CA

Thania Guardino: Social Media Manager in Huntington Beach, CA

Thania Guardino

Swell Marketing Inc

Somo Ltd

Somo

Shamrock Tutoring

Saatchi & Saatchi LA

Chapman ImPressions

Arenas Entertainment

World Wide Motion Pictures Corporation

Gamma Phi Beta Sorority