Fashion

Lifestyle

Outdoor

Surf

Health & Fitness

Soccer

Surfing

Photography

Traveling

Academy Scout

As the Director of E-Commerce &  Digital Marketing with a specialty retailer includes managing the overall marketing and sales process within the digital marketplace. 

I am responsible for identifying the best use of the advertising budget and resources to drive customer interaction and lead generation of qualified web shoppers to our web store, phone sales leads, and to our retail stores via foot traffic.

Developing brand recognition with a consistent message throughout a variety of digital platforms including; social media, search engine marketing, and display advertisements and form a loyal customer following.

I have enjoyed the responsibility to create sales & marketing promotional campaigns to drive sales, loyalty, and a strong brand reputation.

As the Principal of Premier Footballers, my role expands into each facet of the business.

The main priority of Premier Footballers is to develop creative, confident, passionate youth soccer players with a sound technical base and strong understanding of the game.

I am responsible for: continuing to develop innovative training exercises to challenge and improve the players, establish relationship with the players as a mentor and confidant, creating an intense training atmosphere for players, encouraging and lifting the confidence of the young athletes.

I work to develop strong relationships with Universities to provide top players the chance to work with the players, demonstrate, become role models and mentors, and build support for the local soccer community.

Principal & Director of Youth Development

As Director of Coaching for the 2000/01’s, I am responsible for the management and leadership of the U-14 player pool and staff working with the teams. Charged with the development and enhancement of the player development curriculum to ensure the continued progress and improvement of the players. 

Growth and development of the player first club culture; build the player’s psychological ability to handle the stresses and challenges of a young athlete, as well as improve the technical ability and understanding of the game. Cultivate the core values of Rush Soccer, and engrain the characteristics into the players. Mentor the players and become a role model to encourage respect for the game, passion in training and competing, and develop confident, creative, top performing 'students of the game'.

Facilitate team meetings regarding club policy, team rules and guidelines, travel policy, as well as strategic planning and tactics. 

Responsible for the team selections for events, managing player and parent expectations and, determining the appropriate training diet, league fixture planning, and competition selection.

Other Rush Soccer Duties/Titles:
2014 - Rush Select XI USA Identification Pool Staff
2013/14 - Delaware Rush U15 Staff (USYSA National Championships)

Delaware Rush ‘00/’01 Team & Player Accomplishments to Date:
2x State Champions (U12 – 2013 & U13 – 2014)
Region 1 Championship Bronze Medal (U12 Campaign)
Rush Select XI Player Pool – 6 Delaware Rush ‘00/’01 Players Selected
Rush Select XI International Event (Italy Pro Cup) – 4 Delaware Rush ‘00/’01 Players Selected
Rush Select XI Surf Cup Event Selections – 3 Delaware Rush ‘00/’01 Players Selected
2013 Region 1 Player Pool – 1 Delaware Rush ‘00 Player Selected
2014 Region 1 Player Pool – 1 Delaware Rush ’00 Player Selected
Philadelphia Union Juniors – 2 Delaware Rush ‘00/01’s Selected
EDP Tip Program – 1 Delaware Rush ’00 Player Selected
EDP Tip Program – 1 Delaware Rush ’01 Player Selected

Director of Coaching, U-14 Boys 2000 & 2001's

• Develop comprehensive marketing strategy for e-commerce and retail sectors
• Manage search engine marketing through a variety of advertising platforms
• Create press releases and social media including; contests and promotions, video advertisements 
• E-Commerce Management: pricing strategy, digital advertising budget allocation, sales promotions, fulfillment of e-commerce, manage 3rd party logistics and relationships
• Lead Generation & Touch Plan
• Email Campaign strategy
• Reporting duties: provide internal sales reporting for e-commerce and 27 profit centers, creation of company presentations for executive team
• Sales Team Training through creation of video tutorials for new hires & continuing education 
• Initiated the Internship Program, responsible for ongoing recruiting and management of interns from the local universities
• Direct video tutorials on new technology, employee portal advancements, and new hire training

Director of E-Commerce & Digital Marketing

Find out detailed information about Tyler Bastianelli, Academy Scout in Bear, DE

Tyler Bastianelli: Academy Scout in Bear, DE

Tyler Bastianelli

Philadelphia Union

Premier Footballers - Delaware Soccer Training

Delaware Rush Soccer Club

Leisure Fitness Equipment, LLC

University of Pittsburgh