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Digital Media Buyer

Digital and TV Marketing  professional with  experience in the  fitness and sporting  verticals. Experience  and skills in marketing  include: Media Buying,  Media Planning, Media  Trafficking, Affiliate  Marketing, Ad Networks,  Social Media and IAB  display ads.

-Manage all media planning and buying for email and display channels
-Maintain relationships with affiliate channels to optimize campaign performance
-Ensure all affiliates are using best practices, following brand standards, and monitoring their compliance to all CAN-SPAM regulations
-Consistently test new display channels to expand and introduce new display channels to the current campaign
-Negotiate rates on media buys and maintain close relationships with all partners

-Manage multiple campaigns on social media, adware networks, and ad network platforms
-Coordinate with Account Managers and Designers to launch new campaign strategies utilizing A/B testing
-Present reporting and dashboards to Account Managers with strategies for future testing and strategies 
-Optimize campaigns by identifying campaign benchmarks and KPIs
-Lead strategy development in ad copy and design, landing page optimization, lead generation, ad re-targeting, and multi-platform monetization
-Consult clients in creating higher engagement and social media presence
-Ensure all tracking and ad tags are reporting into the tracking platform 
-QA all ad links to ensure each step of the funnel is being reached seamlessly by the consumer
-Create simple designs in Photoshop with assets received by the client and submit for approval

Digital Media Buyer | Social Media

-Create custom media plans considering the clients’ target, budget, past performance, and campaign flight 
-Collaborate with sales to build sales strategies and promotional packages to increase sales 
-Uphold pricing and inventory to the best interest of the company’s revenue, ROI, and brand 
-Lead meetings with sales and operations teams to improve efficiency in processes, provide tools to streamline sales, and train on new systematic procedures 
-Introduce/advise new placements for clients in custom media plans 
-Analyze results of client's campaigns in accordance to overall site performance/seasonality
-Be knowledgable of site's inventory, seasonality, and pricing at all times

Media Planning Consultant

-Optimize campaigns according to weekly results using CPL,CPA, and ROI metrics 
-Analyze results in accordance with calls, orders, and web generated leads
-Lead and coordinate cross functioning departments when launching new campaigns, i.e. trafficking of materials, clearance issues, reporting of results, and invoicing discrepancies 
-Build new testing plans and provide recommendations in accordance to client’s target and budget 
-Buy and negotiate spots through various stations and agencies weekly
-Manage and distribute campaign budgets by Buyer by analyzing their performance in previous weeks
-Ensure all media in media plans have been inputted into the system, negotiated to acceptable rates, and trafficked by Media Buyers

Account Executive Assistant

-QA all materials to ensure the correct text, URL, and phone number appear on the spot
-Traffic all materials to stations and confirm receipt of materials
-Communicate with all stations regarding tracking of tapes and obtaining clearance approval 
-Manage available toll-free numbers and assigning to specific stations 
-Maintain client relations regarding trafficking of materials and edits to creatives -Coordinate the needs between Account Executives and Media Buyers in a high paced environment
-Follow strict deadlines given by clients and Account Executives for trafficking materials
-Track all station confirmations of receipt of materials
-Ensure creatives pass all S&P requirements specific to stations to air

Traffic Coordinator

-Provide reconciliation of logs weekly
-Resolve discrepancies when needed 
-Negotiate spot rates according to media plans given by Account Executives
-Resolve issues concerning sourcing and invoicing 
-Communicate with stations regarding clearance and inventory issues regularly
-Analyze performance (CPA,CPL, ROI) according to client goals

Media Buyer's Assistant

Find out detailed information about Jennifer Oh, Digital Media Buyer in San Diego, CA

Jennifer Oh: Digital Media Buyer in San Diego, CA

Jennifer Oh

AIG Direct

Iconic Industry

Active Network

Havas Edge

Havas Edge

Havas Edge

University of California San Diego