Skate

Snow

Surf

Head of Sales and Marketing

To maintain focus in expanding my professional experience in the Active Sports Industry.

-Head of Sales & Bus. Dev. Efforts
-Define Pricing model and channel segmentation
-Manage Operations and Sales Staff
-Manage Private label collaboration efforts for Green coffee
-Ideate and develop new products adapting for US consumer
-Manage package changes, line extensions and updates to ensure consistency
-Work cross-functionally with Operations team to develop new product base
-Secure new business and launch strategy for Retail Channel 
-Manage website re-launch
-Establish social media network
-Define Target consumer and marketing strategy
-Develop sales and marketing forecasts, milestones and manage budget
-Primary liaison for Creative agency partners, marketing and events 
-Define/Execute customized launch strategy for National Accounts 
-Establish Distributor/Broker network

-Promoted from VP - Sales & Business Development after 5 months

- Managed Sales, Forecasting, Activation and Retail Systems Strategy for illy caffe Single Serve Business

- Managed Sales Partnership with Cuisinart for illy for US (including Presenting to all National Houseware accounts)

- Hired, trained, managed and developed 7 Systems Specialists across US & Canada 


Also Served as:
-Systems Development Manager - North America (March 2012-July 2013)
-National Retail Sales Manager - Western United States (July 2011-July 2013)

North American Retail Sales Manager - Systems

On Premise Sales Manager - Northern California

Liaison between Creative Services and Customers including Marketing, Trade Marketing, and Special Winery Initiatives acting as a Steward of Brand Equity across all Marketing Business Units

Manage POS Creative Costs for brand programs, develop template for issuing cost estimates, send milestone updates for projects 

Aid in training and transitioning new staff members 

Develop key cost saving and production initiatives responsible for 1300% increase in efficiency within first 6 months of implementation

In store marketing (Shopper Marketing) R&D POS representative for Creative Services. 

Facilitate and participate in brainstorming and sketching sessions in order to concept effective POS programs based off of defined deliverables and marketing calendar

Account Executive II Creative Services

Direct supervisor of 7 Sales Representatives and 1 merchandiser including: issuing performance evaluations as well as aid in career-pathing and suggestions for promotion – almost all team members were promoted

Finished 1st place overall in Q4 Annual Sales competition for Gallo Sales Company, District Manager’s Fall 2006 - all sales representatives within top 10 overall for distributor

Q4 sales increase achieved of 150% over distributor goals combined in top 4 Key Accounts.

Analyze specific market trends in order to set and achieve sales objectives for sales team and distributor goals

Motivate Sales Representatives to beat prior year’s sales figures

Train new recruits, new hires, facilitate winery ride-alongs, as well as implement job responsibilities 

College recruiting representative for Saint Mary’s College

Communicate Market/Account trends to Upper Management in all Key Corporate Accounts

District Manager

-Obtain certifications for mounting and maintaining skis and snowboards.
-Certified for mounting & safety adjustments to parabolic and cross country ski bindings including: Atomic, LOOK, Rossignol, Salomon, etc.
-Maintain rental fleet for skis and snowboards
-Custom boot fitting services offered

Ski & Snowboard Technician

-Seasonal Sales Associate
-Shop Sales & Merchandising Associate
-Customer Service

Retail Sales Associate

Store associate wearing many hats including: 
-Shop sales & merchandising 
-Customer Service
-Manage allocated budget
-Manage assigned vendor relationships
-Inventory management
-Buyer for Men's Shoes/Sandals, Skateboards/Accessories & Clothing
-Committee Representative for opening of Robb Field Skateboard Park in February of 2000

Retail Associate & Buyer

Find out detailed information about Nick Rex, Head of Sales and Marketing in Carlsbad, CA

Nick Rex: Head of Sales and Marketing in Carlsbad, CA

Nick Rex

NuZee, Inc.

illy caffè North America, Inc.

FIJI Water & JUSTIN Vineyards and Winery

E. & J. Gallo Winery

Gallo Sales Company

Nor-Ski & Sports

Athleisure, Inc. dba: Sun Diego Boardshops

South Coast Surf Shops

Saint Mary's College of California