Lifestyle

I have over 14 years of  experience in sales and account management.  This includes selling print, internet, and mobile advertising to national accounts.  I have a hands on approach as it pertains to my management and work style.

Lead a team of Internet Media Managers while managing multi-million dollar advertising campaigns for national clients in various industries.
-	Coordinated B to C and B to B advertising campaigns on several Internet and mobile platforms (YP.com, CityGrid, xAd, Superpages.com, etc.)
-	Developed a hands on approach ensuring campaigns were being optimized and reaching ROI, Cost Per Click, or Cost Per Call objectives
-	Created, implemented, and monitored budgets ensuring advertising remained live during the campaign
-	Utilized call tracking and monitored performance to ensure total advertising value was represented
-	Provided expenditure and results summaries to clients on a monthly basis

Group Director Digital Media

Lead a team of 5-6 Account Managers and Administrative Assistants while managing multi-million dollar advertising campaigns for national clients in various industries, from national moving companies to national car rental companies. 
-	Identify, develop, and evaluate marketing strategies based on knowledge of establishment objectives
-	Conduct performance evaluations of Account Manager staff and oversee their daily activities
-	Evaluate the financial aspects of advertising investments, including budgets, return-on-investment, and cost per call
-	Gather data on competitors and analyze their share of voice
-	Measure the effectiveness of marketing, advertising, and strategies
-	Provide high level of client services from ad proposals, budget creation, metrics, and more
-	Create, edit and review materials daily before submission to external contacts; present materials for potential new clients

Group Director National Accounts

-	Conferred with clients to provide marketing or technical advice
-	Consulted with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
-	Prepared budgets, submitted estimates for program costs as part of campaign plan development, and negotiated
advertising and sales contracts
-	Planned and executed advertising strategies for organizations
-	Assisted with annual budget development
-	Acted as a liaison between advertisers and the publishing community
-	Increased revenue through tactical approach in advertising recommendations/budgets
-	Developed and maintained long-term partnerships with multi-million dollar clients and key personnel in the publishing community

Media Manager

Find out detailed information about William McAdam,  in Placentia, CA

William McAdam: in Placentia, CA

William McAdam

YPM, Inc.

YPM, Inc.

YPM, Inc.