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Management & leadership

GM of Retail Operations

Highly motivated and results-oriented professional with over ten years experience directly related to outdoor and action sports markets. Experienced leader with excellent analytical, organizational and project management skills with a passion for brand development. Possesses additional expertise in product management and knowledgeable on all development phases from concept to launch across a variety of product categories. Consistently demonstrates a unique combination of business and technical acumen necessary for the newest trends of today’s sporting industries. 

Possesses additional expertise in product line management and is highly knowledgeable on all development phases from concept to launch across a variety of technical apparel and accessory product categories. Consistently demonstrates a unique combination of business and technical acumen necessary for addressing the newest trends and innovation of today’s sporting industries.

- Experienced business travel throughout the United States, Australia, China and Hong Kong.

- Highly competent with business applications such as Excel, Word, Outlook, Power Point, Illustrator, Photoshop, InDesign, SketchUp, AS400, Retail Pro, Quest, Movex, and OPC.

This position reports directly to the company COO and VP of Retail and is responsible for maintaining the highest level of in-store standards, brand exposure, product marketing strategies, impactful consumer experiences, and back-of-office operations to promote rapid sales growth for 20 flagship locations and 5 outlets locations all throughout North America.

Responsibilities include: new store openings, store construction & off-site project management, large scale store fixture & display production, global marketing and branding directives, product visual merchandising, policy & procedure development, management recruitment & hiring, staff training & development, as well as partnering with in-house Planning, Buying, and Marketing teams to develop strategic global and regional product assortments with impactful product branding presentations specific to eachl retail locations.

This position reports directly to the Global Product Chairman and Sr. Director of Technical Products - North America and is responsible for all business aspects and initiatives for selling Rip Curl’s watches, travel bags, and footwear products divisions throughout all North America.

Responsibilities included: conducting detailed market research & trend analysis, leading creative direction, overseeing development phases with international suppliers, material sourcing, sales forecasting, planning & purchasing, international logistics, managing all sales & distribution channels, on-hand inventory control, P&L financials, product marketing & go-to-market strategies, catalogs & in-store POP creation, visual merchandising presentations, and large scale production of in-store displays & fixtures roll-outs. 

Managed all key in-house major accounts, a team of 15 regional sales reps responsible for over 250 wholesale accounts, 25 internal retail locations, international production logistics coordinator, and Service Center watch repair technicians.

Product Manager - Watches, Bags, Footwear

This position reports to the GM of Retail Sales and Operations and is responsible for all day-to-day store business operations for one of Rip Curl's highest volume stores in North America.

Responsibilities included: customer service, sales, visual merchandising, product marketing, product planning & forecasting, talent recruiting, sales training, logistics, back-end operations, staffing and scheduling, HR matters, staff training and development, consumer experience, and community involvement.

Store General Manager - Santa Monica

This position reported to the company CEO/Owner and was responsible for all daily operations of international apparel manufacturing to create a high quality men’s and women’s outdoor sportswear apparel line and selling products to major outdoor sporting retailers, resorts, and high-end apparel & specialty stores throughout the U.S. and international markets. Directed a team of 20 office and distribution employees, as well as providing internal sales support for 10 independent regional sales reps

VP of West Coast Operations

Find out detailed information about Steve Stout, GM of Retail Operations in Laguna Beach, CA

Steve Stout: GM of Retail Operations in Laguna Beach, CA

Steve Stout: GM of Retail Operations in Laguna Beach, CA

Steve Stout

Rip Curl

Rip Curl

Rip Curl

Dakota Grizzly

University of Arizona

University of California