Creative Agencies

Lifestyle

Outdoor

Surf

Health & Fitness

Graphic design

Surfing

Marketing

Senior Ecommerce and Digital Marketing Manager

I have an extensive background in ecommerce and digital marketing, with a focus on branding, creative strategy, content marketing, social media, paid advertising, digital media, email marketing, and SEO. I currently serve as the Senior Ecommerce and Digital Marketing Manager at Buck Knives, Inc., where I oversee all aspects of ecommerce and digital marketing operations, including website and marketplace sales, ambassador management, and visual storytelling. In this role, I have achieved significant growth in website revenue and brand awareness. I have also led the creation of the ecommerce department and our new ecommerce and digital marketing departments.

As a Senior Ecommerce and Digital Marketing Manager, I have successfully led all aspects of ecommerce and digital marketing operations for a leading knife manufacturer in the outdoor industry, from website and marketplace sales on Amazon, Walmart, and Ebay, to creative strategy, social media, paid advertising, digital media, email marketing, art direction, ambassador management, and SEO.

I am currently overseeing a headless website redesign and replatform to BigCommerce, and ensuring high-quality design, photography, video, and visual storytelling throughout the process. My track record of increasing ecommerce growth year over year speaks to my ability to drive significant business growth through effective content and digital marketing strategies.

Achievements
•Increased website revenue by over 61.7% in 2 years
•Increased organic revenue by over 69.85% in 2 years 
•I successfully built the Ecommerce/Digital Marketing Department from the ground up and am currently leading its growth by assembling a talented team of creative and marketing professionals


Ecommerce Manager

I spearheaded the creation of a standalone eCommerce department and was quickly promoted to Senior Ecommerce and Digital Marketing Specialist. As a leader in the department, I oversaw ecommerce, digital media, email marketing, content marketing, SEO, and social media operations. My efforts contributed to a significant increase in online revenue during this period.

Achievements
•Spearheaded the creation of a standalone ecommerce department to better serve the needs of the business
•Drove significant online revenue growth, increasing revenue by 144.46% through various digital marketing strategies and initiatives
•Successfully grew email revenue by 211.54%, leveraging effective email marketing techniques and campaigns
•Onboarded and managed a 3rd party SEM team to support the company's digital marketing efforts
•Grew Buck Knives' Instagram followers by over 100,000 and strengthened the brand's online presence


Senior Ecommerce and Digital Marketing Specialist

Digital Marketing Specialist

As the sole designer responsible for maintaining brand consistency across all print and digital platforms, I created design concepts for catalogs, advertisements, packaging, digital media, B2B presentations, and sales materials. My dedication to quality and attention to detail led to my promotion to Senior Graphic Designer within the first year of employment where I art directed and oversaw the Junior Graphic Design position.

Responsibilities
•Spearheaded end-to-end design process for the entire company, ensuring a cohesive and consistent brand image from concept to completion
•Collaborated effectively with all departments to guarantee the accuracy of product information on packaging, catalogs, and sales presentations
•Worked closely with printers to ensure the highest quality of the final product, resulting in increased customer satisfaction and brand loyalty


Senior Graphic Designer

I founded and owned a surf clothing brand from 2014 to 2017. As the sole proprietor, I wore many hats, including founder, designer, social media manager, and ecommerce operator. The brand enjoyed a solid reputation for quality products and authentic messaging.

Achievements
•Successfully launched the surf clothing brand in 2014, creating a loyal following
•Collaborated with suppliers, manufacturers, and local screen printers to produce high-quality made-in-the-USA clothing
•Established a surf team and coordinated photography for social media, increasing brand awareness and engagement
•Designed and operated the ecommerce website, achieving a seamless online shopping experience for customers
•Landed two wholesale accounts only eight months after the brand's launch through strategic social media outreach, including The Lone Wolfs in Venice and Carlsbad Pipeline in North County San Diego


Owner, Founder, Designer, Social Media, and Ecommerce

Graphic Designer

Freelance graphic design for various clients in varying industry. Including: web design, marketing, print advertisements, branding, logo design, flyers, posters, etc. Clients include: The Kiteboarder Magazine, Vela Wind Sports, Aqua Sports Maui, I.T Supreme, Gear Management Group and more.

Instruct surf lessons for a variety of groups, camps and private lessons.
Perform safety lectures.
Mentor new staff.
Insure proper equipment is ready for lessons.

Head Surf Instructor

Program manager responsible for overseeing all water sports instruction at the collegiate aquatic center.

Responsibilities
•Supervised and mentored over 50 employees in teaching, safety, and lifeguard certification for water sports classes, camps, and events
•Successfully managed all aspects of the program including hiring, training, scheduling, program development, safety, customer service, and equipment needs
•Directly oversaw the development and management of over 60 units of college credit water sports classes each semester
•Consistently delivered high-quality instruction resulting in a strong reputation for the program and increased enrollment


Instructional Manager/Adjunct Professor of Surfing at SDSU

Developed and designed projects for Chemistry PR clients, including: The Glass Door Restaurant, Barona Casino, Waste Management, Mille Fleur Restaurant, DPR Construction, Andaz Hotel, Bertrand, BOMA San Diego.
• Designed newsletters for internal use.
• Created media kits and event collateral.

Graphic Design Intern

• Worked on projects for the "Gold Standard" X-Games event.
• Developed sample design for the events.
• Researched use and implementation of branding.
• Designed mock ups for internal use.

Find out detailed information about Justin Baar, Senior Ecommerce and Digital Marketing Manager in Coeur D Alene, ID

Justin Baar: Senior Ecommerce and Digital Marketing Manager in Coeur D Alene, ID

Justin Baar

Buck Knives

Buck Knives

Buck Knives

Buck Knives

Buck Knives

Happy in the Brine

Buck Knives

Freelance Graphic Design

Vertical Printing and Graphics

Surf Diva

Mission Bay Aquatic Center

Chemistry PR

DC Shoes

Torrance High School

San Diego State University

El Camino College