Bachelor of Business Administration (BBA)

Fashion

Lifestyle

Outdoor

Streetwear

Yoga

Health & Fitness

Music

Fitness

Wellness

Culture

Fashion and lifestyle

Enthusiastic lifestyle brand, event and community professional with 10+ years’ experience, and specialty in launch marketing, seeks to join an innovative, culture-changing brand. Armed with a valuable network of contacts, fluent in arts and culture, and a personal passion for wellness, fitness, fashion and talent management, I am eager to find a home amongst an inspiring, fun, exceptional team.


• Pitched and secured projects to identify, organize, produce and present innovative forms of visual arts for both the Art x Co agency and Art House augmented reality app.
• Curated creativity, culture and commerce to bring brands’ stories to life through art; amplified with installations, events, technology and products.
• Focused on client-driven collaborations for entertainment, hospitality, real estate, retail, sports and tech.


Director of Project Management / Freelance

• Executed talent curation for POPSUGAR Grounded event in March 2020.
• Programmed virtual wellness experiences, pivoting to continue to fulfill the company’s vision of bringing wellness to everyone in a time of transition.
• Partnered with founder Millana Snow for business development and brand partnerships.


Director of Programming / Freelance

• Researched and presented essential elements for all upcoming client activations, including food trucks, menus, décor and permits.
• Managed preparation aspects of physical event logistics, schedule, set up to report and analyze field finding and takeaways from activations, accurately track and manage budgets and expenses.
• Served as a liaison between RMNG’s Accounts Team and vendors for planned activations, ensuring a high level of customer service, in order to achieve client’s goals.


Production Manager / Freelance 

• Collaborated quickly and effectively with in-house team to launch first-of-its-kind, pop-up immersive museum experience celebrating sneaker culture.
• Managed all aspects of successful VIP Launch Opening Party attended by media, trade, celebrities and consumers.
• Served as project General Manager in charge of all staff onboarding and event operations, rallying the team and community to generate buzz and maximize attendance for our debut.
• Developed and executed optimal immersive guest experiences on the floor for launch and post-launch operations — including art installations featuring priceless collectible footwear and interactive street art masterpieces.

Special Projects Consultant / Freelance Event Manager

• Blueprinted position to lead business growth at 3-year-old Santa Monica-based boxing studio and opening of second location in
West Hollywood in January 2019. Initiated first-ever brand moments to strengthen corporate, group and private experiences, both in
and out of the studio.
• Created strategy to increase new boxer acquisition, purchases and repeat visitors at West Hollywood and Santa Monica locations
by implementing over 200 events, ie. Corporate bookings, private events, pop-up classes, wellness fairs and farmers markets.
• Managed talent logistics (scheduling, payroll, on-boarding and implementation of new policies) for day-to-day and scaling up for
future studio expansion.
• Developed new, unique brand partnerships with top athletic wear brands including: Carbon38, lululemon, Nike and Outdoor Voices.

Director of Programming and Talent

• Led the creative direction and physical buildout out of Reebok’s brick-and-click Concept Space, including fixturing, assortment
planning and visual merchandising.
• Created and executed compelling consumer activations across both fitness and lifestyle to increase brand engagement and take
consumers from consideration to conversion.
• Cultivated a community of local influencers to increase brand exposure and authenticity by developing and implementing a
successful launch marketing plan to introduce the showroom to the local market.
• Exceeded traffic targets by 323% by providing unique branded in-store experiences such as yoga and boxing classes, music
listening events, shoe drop releases, dinner parties, sound baths, and more.
• Engaged a social community at 131% to target by creating compelling, locally relevant content featuring key city influencers.
Spearheaded the content creation of local social handles, managing photographers, influencers, outfitting and location scouting.
• Analyzed and leveraged data to improve CRM execution resulting in a newsletter open rate 115% higher than the industry
average, directing all digital content and execution including websites, newsletters and acquisition efforts.
• Delivered against financial and brand KPIs including traffic, sales, acquisition, and brand health.

Experiential Marketing Manager

• Oversaw the Ambassador program and fitness/health influencer outreach, driving brand awareness, consumer engagement and
organic acquisition.
• Strategized and implemented ways to increase ROI and build community through the Ambassador program.
• Identified, recruited and built valuable relationships with impactful wellness influencers.
• Collaborated seamlessly with the Marketing, Social Media, Public Relations and Creative teams to achieve brand goals.

Influencer Relations Manager

• Managed partnership marketing for this athleisure startup by driving awareness and signups for subscription
shopping service through targeted marketing, customized cross-promotions, events and press.
• Developed ‘Fitfluencer’ program in key markets by researching, vetting and on-boarding all fitness/fashion influencers, including
trainers, wellness professionals and bloggers.
• Created and implemented strategic tactics to increase customer acquisition by leveraging brand ambassadors’ personal
networks, social media and other resources.
• Created and executed social media strategy to create brand voice, increasing followers and subscribers.

Director of Marketing

• Launched first-ever New York brand presence and social media platforms for women’s activewear brand. Developed successful
meet-up program, liaising with Montreal-based headquarters and serving as in-house lead of PR agency for all strategy and media
requests.
• Developed brand awareness, built community and drove sales at Lolë Soho store via meet-ups and events, including the Lolë White
Tour at MoMA and Central Park.
• Oversaw the U.S. Ambassador Program, connecting product with high-profile figures in the health and wellness movement.
• Collaborated with sales team on trade shows, including Yoga Journal Conference and Outdoor Retailer.

NYC Community and Communications Coordinator

• Achieved and surpassed sales goals and for the major accounts of this contemporary women’s wear brand, including Saks Fifth
Avenue, SaksFifthAvenue.com, Neiman Marcus, Bloomingdale’s and Bloomingdales.com.
• Facilitated and led all buyer showroom market appointments.
• Collaborated with design and merchandising teams to execute product assortment.


Account Executive

• Worked with VP of Communications on company-wide brand development.
• Assisted in production of twice-yearly New York Fashion Week runway shows and seasonal photo shoots for marketing collateral.
• Fulfilled press requests from publications, broadcast outlets, stylists and celebrities.


PR Associate

• Managed projects and served as liaison for all departments, including marketing, advertising, sponsorship, promotion,
e-commerce and product lending.

Website Business Coordinator

• Deployed advertising tracking studies for leading fashion brands, financial services and consumer packaged goods companies.

Assistant Research Executive

Find out detailed information about Aimee Ducharme,  in Venice, CA

Aimee Ducharme: in Venice, CA

Aimee Ducharme

Art x Co and Art House

Wellness Official

Roaming Hunger – RMNG Agency

Sneakertopia

BoxUnion

Reebok

Fabletics

SweatStyle

Lole Women

Cynthia Steffe

Cynthia Steffe

Brooklyn Industries

Millward Brown

University of Massachusetts at Amherst - Isenberg School of Management