Lifestyle

Skate

Surf

Water sports

Fitness

Health & wellness

Lifestyle brands

Luxury brands

Fitness apparel

Sr. Brand Manager/Marketing Specialist

A marketing  communications and  public relations  professional with  expertise in  hospitality marketing,  copywriting, social  media, website  development, media  production, event  management and  marketing promotions;  with a passion for  active brands and  lifestyle.

Help plan, develop and direct marketing efforts for the University of St. Augustine for Health Sciences. Assists with the design, research and conceptualize strategic initiatives and implement details of campaigns as well as the USAHS brand re-vitalization. Manage external marketing partners such as advertising agencies, digital marketing firms and production companies. Supervise the brand’s content and function, and manage access to brand assets.

Responsibilities also include building and enhancing USAHS’ reputation and engagement with key constituent groups of alumni, prospective and current faculty, prospective and current students, the business community, the media, and graduate schools around the nation. Provides marketing guidance and project management for the college and its internal clients including the Deans, Directors, Centers of Excellence, Chairs of the academic departments, and student support services.

Coordinates and oversees work with external partners such as outside agencies and vendors, community partners, and alumni. Demonstrates professional competence in and thorough knowledge of marketing theories, practices, procedures, and methodologies and stays abreast of trends and innovation in the marketing of higher education. Proactively helps develop and implements the marketing strategy for the college to meet institutional goals and manage the college brand. Identifies and prioritizes the college's marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals.

• Researches and writes copy for corporate promotional materials and websites  
• Responsible for developing creative and advertising materials within brand standards 
• Plans and executes marketing and media hotel-based and community events  
• Develops contacts and relationships with media to create opportunities for positive exposure

Marketing Manager

• Plan, direct, or coordinate marketing policies and programs; ensure hotel guests are satisfied
• Identify potential customers; develop pricing strategies with the goal of maximizing the hotel’s profits and market share
• Oversee service development or monitor trends that indicate the need for new products and services
• Website management, copywriting, social media marketing

• Gained 50% website traffic growth in 2010 by writing and editing compelling content, maximizing paid and organic search relevance, and continually searching for new creative ways of increasing response and conversion rates for all online media
• Proactively track and analyze online advertising programs; optimize on-line strategies and new promotions to grow revenue while meeting cost per acquisition targets
• Launched social media strategy as a source for customer engagement and conversational promotion

Regional eCommerce Manager

• Defined online marketing project goals, scope, budgets, timeliness and required resources , including search engine optimization, social media, and display advertising
• Organized a process to respond to customer online reviews and comments regarding their hotel experience

Internet Marketing Manager

• Achieved 93.2% market share growth from 2005 to 2006 and exceeded annual personal revenue goal by 10% in all markets, including group rooms and meeting space, catering business, and individual business travel
• Successfully grew the Business Travel market by 50% year-over-year, within one year, for two hotels by recruiting new accounts through outside solicitation, and improving relationships with existing clients

Business Travel Sales Manager

Find out detailed information about Diana Rapp, Sr. Brand Manager/Marketing Specialist in San Diego, CA

Diana Rapp: Sr. Brand Manager/Marketing Specialist in San Diego, CA

Diana Rapp

University of St. Augustine for Health Sciences

W San Diego

HILTON SAN DIEGO BAYFRONT

Hilton Worldwide

Hilton

American Property Management Corp

Pima Community College

Western New Mexico University