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Sales Manager Latin America and Caribbean (local markets)/ Director of Sales Travel Retail-Worldwide 

Sales and Marketing Manager with experience  in developing revenues in  the Americas for leading  European fashion,  consumer goods companies.
Portfolio of brands I've managed: Adidas, BMW, Diesel, Ducati, Ferrari, Greg Norman, Kenneth Cole, Swarovski, Tag Heuer, Tom Ford, and Timberland, among others.
Former Motocross Champion-Suzuki of Venezuela (Rode Husqvarna, KTM and Suzuki bikes in Venezuelan national championships, as well as Latin American Motocross Championships).

Development of new clients and territories in Travel Retail/Duty Free plus direct sales to distributors, retail chains and other channels of distribution in Latin America, plus the Caribbean. 

·	Achieved launch of BMW EYEWEAR in both Travel Retail plus local markets.
·	Create a portfolio of strategic accounts through direct sales/contact efforts.
·	Develop a distribution channel of resellers in North, Central and South America and the Caribbean.
·	Improved brand building for profitable business expansion in international markets.
·	Negoatiate strategic relationships with buyers, regarding customer needs and support.
·	Resolved pricing issues and increased profits by implementing mix of suggested products.


Managed sales and marketing of an impressive portfolio of renown international brands including Ducati, Ferrari, La Perla, Sergio Tacchini, Fiorucci, Iceberg, Benetton, and John Galiano, The group has representative offices in Paris, Milan and Parma-Italy.
Director of Sales plus Travel Retail-Americas
-Accountable for a $16 million sales budget and for developing the business in North, Central and Latin America, plus Travel Retail, through a network of distributors and wholesalers.
·	Improved sales on line with company’s expectation both in volume and qualitative positioning.
·	Managed forecast of sales by products, territories and doors.
·	Resolved issues related to market needs and anticipate strategy projects versus the major country competitors.


Director of Sales Americas

• Increased sales from $1.7 million to $4.1 million in a period of three years by opening new accounts in most countries in Latin America and the Caribbean since 2008.
• Responsible for sales of all collections (Tom Ford, Tod’s, Cavalli, MontBlanc, Ferrari, John Galiano, Diesel, DSquared, Swarovski, Kenneth Cole, Cover Girl, Miss Sixty, and Marcolin to local market retail accounts and distributors in Latin America, plus major accounts in the Duty Free/Travel Retail channel.
• Attended most major international trade shows and Duty Free Shows including VEE in NY, VEW in Las Vegas, MIDO in Milan, SILMO in Paris, Sao Paulo in Brazil, and Duty Free Shows in Orlando and Cannes in France.
• In charge of re-introducing Marcolin to Latin America by organizing the division, its collections, its distributors, pricing strategies, showroom and staff.
• Additional responsibilities: due to considerable increase in sales, named Duty Free Manager for South America in October ’08. Promoted to Duty Free Sales Manager for the Americas as of December 2010.

International Sales Manager

• Increased sales by 70% in less than two years. Opened new accounts in most countries in Latin America and the Caribbean, including seven distributors, retail chains and independent retailers generating total sales in excess of $1.5 million annually.
• Hired and trained sales and administrative staff in order to serve this large territory.
• Coordinated successful launch of Aspex brands in Central America, Colombia and Venezuela. Organized local TV campaign in Venezuela, which positioned EasyTwist as a national recognized brand in less than three months.
• Created business plans by brand designed to introduce Aspex Eyewear in the Caribbean and Latin America. Analyzed competencies and weaknesses that enabled a sounder introduction strategy and identified targeted opportunities for faster sales results.
• Developed marketing and sales strategies for product pricing and distribution in order to penetrate assigned territories.
• Reorganized and restructured sales division for improved profitability through reinforcement of product knowledge, organizing sales and training meetings/seminars on how to sell Apex’s high technology fashion forward value added eyewear, resulting in record profits for each quarter.
• Created training manual with all sales, marketing and technical specifications.
• Designed all advertisement to be implemented by consumer (ex: Men’s Health), and trade publications (ex: 20/20 
Latin America, Franja Visual), concerning Aspex's brands.

Find out detailed information about Marco Lares, Sales Manager Latin America and Caribbean (local markets)/ Director of Sales Travel Retail-Worldwide  in Fort Lauderdale, FL

Marco Lares: Sales Manager Latin America and Caribbean (local markets)/ Director of Sales Travel Retail-Worldwide in Fort Lauderdale, FL

Marco Lares

Aspex Eyewear Group, FL-USA

Perfume Holding

Marcolin

Aspex Eyewear

Winona State University