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Web Marketing Specialist - Social Media Manager

I am an experienced social media manager and blog editor. I am skilled at creating an online presence that can both promote and engage individuals, while creating exposure for an organization.

•Duties: 
o Serve as social media manager for largest pediatric hospital in the country. Responsible for all aspects of social media integration for organization. 
o Explore different ways to integrate social media and determine what content drives traffic, increases engagement and visibility to the website. 
o Serve as editor-in-chief of company blog, identifying, curating and promoting content from over 300 contributing authors. 
o Track and report on site metrics, social media campaigns and content being promoted through detailed analysis and measurement.
o Lead in the development of innovative social media strategies to encourage content consumption on a national scope. 
o Optimize website to provide increased exposure for social media platforms, enhanced usability and website navigation, creating a successful user experience. 
o Incorporate social media into organization-wide external and internal campaigns by working across multiple teams and departments. 
o Establish social media policies and best practices that meet the vision of company. 
o Moderate all comments, complaints and inquiries to increase user satisfaction.

•Accomplishments: 
o Increased social media following by 40% since November 2013. Helped grow YouTube views by 300,000 in last year. 
o Successfully identified key performance indicators and reporting methods to enhance social presence, resulting in four record-breaking months for the organization’s blog.
o Accomplished blogger and ghostwriter with content seen on local and national news outlets. Experience working with high profile brands on social media, including TLC Network.
o Created successful monthly e-newsletters to engage audience and drive traffic to website, social media and blog. 
o Digital content shared by high-profile news outlets, including: CNN, MSNBC, ABC, Today and Good Morning America, as well as local media outlets. 
o Independent worker with strong verbal and written communication skills. Can work across many departments and teams to create synergy in digital and social content.

• Duties: 
o Implemented company’s social media strategies, developed brand awareness, generated inbound traffic and encouraged product adoption for online education courses across multiple websites. 
o Consistently increase engagement and monitor effective benchmark. 
o Manage and develop a reputable online presence for each account.
o Establish social media campaigns and facilitate contests, giveaways.
o Monitor, track, and report via Google Analytics on web metrics, including traffic, social referrals/leads, and conversions.
o Apply search engine optimization (SEO) best practices. 
o Stay up-to-date with competition and emerging social media trends. 

• Accomplishments: 
o Successfully managed and balanced promotion for 8 websites, across 4 different platforms (Facebook, Pinterest, Google+, and Twitter).
o Built reputable accounts within the education community and established an expert voice/tone for each.
o Established social media strategy plans for 10 different websites overall.
o Increased exposure and built multiple accounts with thousands of followers/likes. 
o Worked with the content, design, and development teams to promote blog content and website material on over 10 different accounts.
o Reviewed Google Analytics daily and provided reports to upper management on improvements of social media campaigns weekly.

Social Media Strategist

Updated website information and provided social media support to generate more engagement and traffic. Assisted staff with preparation, promotion and execution of events, lead volunteer coordinator for auction, recruited, scheduled and communicated with volunteers from the community.

Intern - Social Media/Development

Oversaw daily operations, social media marketing, customer service, and database management, maintained gallery, prepared for community events.

Gallery Assistant

Coordinate and maintain files for staff, office organization, research on potential contributors, maintain current donors, participate in fundraising events and develop social networking strategies.

Intern - Development Assistant

Find out detailed information about Cara Lovan (Lyons), Web Marketing Specialist - Social Media Manager in Houston, TX

Cara Lovan (Lyons): Web Marketing Specialist - Social Media Manager in Houston, TX

Cara Lovan (Lyons)

Texas Children's Hospital

Consumer Media Network

Project Row Houses

Ann Tower Gallery

Kentucky Educational Television

University of Kentucky

University of Louisville