English major; Journalism minor (degree not completed)

Lifestyle

Outdoor

Surf

Writer/Editor/Content and Social Media Manager

Specialties: Writing, editing, and rewriting original editorial content, communications, and marketing materials for online and print. Managing print, online, and social media content. Web content curation. Creating online strategies for organizations and small businesses. Ghostwriting. stefmcdonald.com and pearlstreetcontent.com

ONLINE: stefmcdonald.com; pearlstreetcontent.com; greenbeautyteam.com. Posts also published on sprig.com; ivillage.com; 7x7.com (see job history for more). 

PRINT: Lifestyle and entertainment features have appeared in New York Newsday; Mademoiselle; Ladies Home Journal; CMJ New Music Monthly; New Woman; YM; Biography; Hamptons; The Southampton Press; Surf Life for Women. Also wrote chapters for Fodor's travel guides.

- Hired as managing editor of the good.is website, working with a team of content curators on maintaining the site’s coverage of the arts, business, design, education, the environment, food, global development, and health. 
- Programmed the homepage; top-edited long-form blog posts by contributors; planned coverage and made assignments for monthly themes and community activations; managed distribution channels ("The Daily Good" email, social media accounts); and coordinated efforts with the sales and product teams. 
- With the website's shift to a community platform, worked with community managers on member activity and engagement.

Managing Director of Programming/Community

- Responsible for writing and editing online content and managing social media accounts. 
- Tasked with ensuring supporters received updates on the latest projects and initiatives of the environmental nonprofit, with editorial content on the website and blog, posts to social media accounts.
- Worked with the leadership team on online engagement campaigns and appeals, as well as communications materials.

Online Content Manager

- Managed a staff of 15-plus content editors/community managers and freelance writers for more than 10 online city guides.
- Oversaw the writing and editing of listings, reviews, editorial features, newsletters, and social media posts. 
- Coordinated efforts with product, technology, marketing/PR, SEO, and sales departments.

Managing Editor, Content

- Co-creator and editor of an indie website and accompanying blog for surfer girls and other board sports enthusiasts. 
- Developed and designed site.

Co-Creator and Co-Editor

- Editor of all online content on Greenopia.com.
- Writer and editor of the website's blog on green living and the "Greenopia Interview" feature.
- Worked with Drupal developers and designers on the site launch.

Editorial Director

- Hired to write and edit website, promotional, and marketing copy for small businesses and nonprofit organizations.

Freelance Copywriter and Editor

- Regional Editor for the magazine, responsible for local and online coverage of as many as 16 cities, with special regional editions of the magazine. Editor of the "Shops We Love" column. 
- Website Editor of Luckymag.com. Developed daily and weekly online features and wrote or edited all website content, including local and online shopping listings and fashion, beauty, and lifestyle advice. 
- Managed a dozen-plus freelance writers and editors.

Lucky magazine Senior Editor, Online Editor

- Assigned and edited online content, both original features and adapted magazine content for the website.
- Edited the daily news column and wrote and edited breaking news reports.
- Managed community features, including live chats, forums, and user-generated content.
- Developed special event coverage for events such as the Oscars.
- Managed editorial and production staff of 10.

People.com Editor

- Reported and wrote magazine features, including cover stories.
- Wrote and edited the "On Video" column.
- Editor of the TV Guide crossword puzzle.

TV Guide Writer, Editor

Find out detailed information about Stef McDonald, Writer/Editor/Content and Social Media Manager in Santa Monica, CA

Stef McDonald: Writer/Editor/Content and Social Media Manager in Santa Monica, CA

Stef McDonald

Online and Print Publications

GOOD Worldwide, LLC

Global Green USA

Citysearch / IAC

Surf Like a Girl

Greenopia

Small Businesses and Non-Profit Organizations

Conde Nast

Time Inc.

News Corporation

State University of New York at Albany