Lifestyle

Outdoor

Running

Baking

Cooking

Traveling

Movies

Crossfit

Video games

Marvel universe

And volunteering.

Seeking a marketing management position where I can use my past experiences to contribute to the marketing team and its organization to produce measurable results.

•	Managed digital and print marketing communications and strategies for New Cardmember population up to cardmembers’ first 24 months
•	Increased student internet applications 8% YOY and grew accounts 29% through improved targeting while maintaining profitability
•	Managed vendor relationships and ensured marketing strategy was executed across organic and paid channels, including paid search, display advertising, listing/comparison sites and affiliate sites
•	Forecasted monthly student card volume and budget and reduced average cost per account from $70 to $62
•	Revised student creative assets to create a single cohesive look from previous disjointed assets in market
•	Worked with analytic partners to create new tests, measure and improve on existing campaigns
•	Presented channel strategy and updates monthly to the Sr. VP of Brand and Acquisition and bi-monthly to the CMO


Sr. Associate

•	Acquired and managed short term accounts/projects that involve branding/rebranding
•	Initiated the production of creative briefs for clients to the creative team
•	Generated proposals for pitches, researched and analyzed relevant background of similar campaigns
•	Aided in internal rebranding process of the company itself by working on reorganizing data, creating processes and renovating brand image through physical collateral 
•	Optimized internal social media use and developed social media process documents


Account Intern

•	Improved reporting time on budgets and sales activity by enabling reliable inflow of data
•	Tracked media spend budget for older product titles after department was restructured
•	Created and documented a shorter, efficient invoice approval process and simultaneously tracked invoices and budgets for existing products; resulting in half the process time
•	Redesigned the internal accounts tracking program used in the marketing dept. with the IT team; resulting in an efficient tracking process that was clear across multiple departments 
•	Actively assisted on various projects for Brand Managers, Channel Marketing, and Online Marketing
•	Managed marketing admin work and travel arrangements both domestic and international
•	Monitored online fan activity as moderator for the forums on the Midway website


Marketing Assistant

Find out detailed information about Christina Chau,  in Irvine, CA

Christina Chau: in Irvine, CA

Christina Chau

Discover Financial Services

Killian Branding

Midway Amusement Games, LLC.

California State University, Stanislaus

DePaul University