Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Wake

Wine tasting

Soccer

Traveling

Frozen reese's peanut butter cups

Director of Marketing

• Marketing professional with over 14 years of marketing, advertising, and project management experience.  
• Skilled at managing multimillion dollar budgets in direct response and branding while driving strategic growth and product visibility in various industries
• Exemplary problem-solving skills; able to identify problems and implement corrective processes
• Strong communication, interpersonal, and presentation skills
• Skilled in building and maintaining excellent relationships with senior managers, team members and customers
• Diverse industry experience in Education, Real Estate, Cosmetic and Action Sports proves adaptability in different environments



- Develop and implement multi-million dollar, dynamic annual marketing plans for the WyoTech and Everest Canada Divisions (media and non-media) to generate leads and starts for each campus
- Optimize budgets by forecasting spending and lead goals monthly for television, newsprint, direct mail and interactive media channels by analyzing historical CPL/CPS data, trends and individual market variances.
- In collaboration with advertising agencies, ensure that targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, and special needs of campus locations to achieve optimum performance
- Liaison between the corporate marketing department and campus leadership, regional and/or divisional staff, and various departments within the company to make certain all marketing needs are met
- Support of up to 140 Field Admissions Representatives and Field Management members by developing, ordering and supplying communication tools, collateral and promotio

- Managed the development of new products, packaging, point of purchase and retail environments for numerous brands, from concept through fruition
- Worked hand-in-hand with product development, structural design and engineering teams to bring new products to market
- Assembled and participated in creative groups, concept development, budget analysis and costing, structural design and engineering, test and prototyping, production management and trouble-shooting
- Developed advanced competency with folding carton, printing, POP displays, thermoforming, hard/soft good design development and production related to the cosmetic and action sports industries

Project Manager

- Maintained over 700 accounts nationwide
- Designed catalogs, newsletters and flyers
- Planned and executed trade shows

Account Manager

- Office Billing, payroll, data entry and accounting 
- Administrative review of all files for listings and sales 
- Managed and distributed incoming calls for agents

Assistant Office Administrator

Find out detailed information about Melissa Weiss, Director of Marketing in Tustin, CA

Melissa Weiss: Director of Marketing in Tustin, CA

Melissa Weiss

Corinthian Colleges

5 Oaks Creative Development & Design

Bryan Edwards Publishing

RE/MAX Masters

California State Polytechnic University-Pomona