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Brand Manager

As a creative and effective communicator, I enjoy speaking with people across multiple platforms (social media, video production, press releases, phone). I believe effective communication skills can solve problems, promote business, and allow a person or organization achieve any goal they set their sights on. My education in journalism and media work experience have given me the communication skills to accomplish that.

•	Organized first-ever marketing plan for the program ($300,000 spend).

•	Grew web-traffic 230% within first 8 months on the job.

•	Grew social media following 400% within first 8 months on the job. 

•	Provides one-on-one marketing consulting with member companies.

•	Managed marketing, advertising and brand objectives for Altra, a running shoe company based in northern Utah. 

•	Devised of new and creative ways of communicating with established and potential customers across multiple platforms including email, web, print, video, social media, events and in-store retail space.

•	Ensured brand messaging, design and reach was consistent across all platforms and adhered to an established budget. 

•	Analyzed marketing analytics, trends, and our competition to have current understanding of the market.

Marketing Manager

•	Managed newsroom resources for breaking news (photographers, reporters, live shots.)

•	Maintained constant contact with local government officials, communications directions and PR professionals to progress story development.

•	Wrote web stories for Good4Utah.com.

•	Served as field producer to interview subjects for a story.

Editor/Producer

I was responsible for producing, creating graphics and shooting video for Utah State University Athletics events. Video production of live-athletic events requires extensive pre-game planning and preparation. There is no time for mistakes and there are no "do-overs". In this setting, I was able to thrive under pressure and produce quality programming.

Multimedia/Video Production Specialist

Built graphics, shot video, and assisted in ESPN media productions

Production Assistant

I was responsible for writing news scripts before every morning show and shooting video for the shows when they went on-air. Attention to detail, preparation and focus in a high-stress, fast-paced environment were critical to success.

Find out detailed information about Ryan Parkinson, Brand Manager in Salt Lake City, UT

Ryan Parkinson: Brand Manager in Salt Lake City, UT

Ryan Parkinson

Utah Department of Agriculture & Food

ICON Health & Fitness

ABC-4 News

CISCOM Digital Media

ESPN

Utah State University

KJZZ-TV

Utah State University