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Marketing Coordinator

To further develope my knowledge and skills in marketing

Developed lead generation campaign that drove an increase of sales out by 8% over prior year

Lead Voice of Customer and delivered new product concepts thru the product pipeline

Event management for over 25 tradeshows annually from conception to execution 

Implemented Standard Work Kaizen to improve process for tradeshows involving cross functional teams, including Marketing, Customer Care, Sales, Quality, and Manufacturing eliminating the amount of errors in the process

Responsible for managing all deadlines to deliver $1M in growth in international markets 

Managed tradeshow budget with target savings of 5% vs. prior year

Collaborated with cross functional departments, including Regulatory, Legal, R&D, and Operations to execute campaigns, claims, and labels with compliance to EPA/FDA regulations

Worked with Marketing Managers, in-house and agency advertising teams to create marketing materials to support integrated marketing campaigns. Inclusive of direct mail, catalog

Lead OPA marketing campaign that involved developing a cost calculator and executing an awareness campaign to drive usage

Created quarterly marketing promotional collateral for sales force

Managed social media sites (Facebook & YouTube) 

Managed market research data that involved determining marketing growth, category growth and advanced excel skills (Vlookup and pivot tables)

Collaborated on the commercialization plan for the launch of 2 new products that resulted in $5M in sales in year one


Marketing Intern

Managed logistics of International Junior Olympic Water Polo Tournament

Bilingual translator to bridge language gap between teams and event coordinators 


Seasonal Intern

Find out detailed information about Angelica Hernandez, Marketing Coordinator in Santa ana, CA

Angelica Hernandez: Marketing Coordinator in Santa ana, CA

Angelica Hernandez

Metrex

Metrex

USA Water Polo

Chapman University