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Account Executive

Successful public relations and marketing professional with four years of extraordinary experience in the entertainment and lifestyle industry. Strengths include proficiency in developing and writing press material that appeal to a specified audience and ability to understand and communicate effectively within the industry. Highly experienced in crafting strategic messaging and managing social media platforms. Clients have ranged from musicians, restaurants, hotels, spas, athletes, festivals, retail and films.

•	Client lead for 5-7 hospitality accounts in the Los Angeles and Las Vegas markets
•	Create and write effective pitches to secure media coverage on a local and national level
•	Manage events inclusive of opening events, media dinners, photo shoots and press previews
•	Establish and build strong relationships with high-level local and regional consumer and lifestyle media contacts
•	Produce written materials which include press releases, media alerts, event briefs, call sheets, fact sheets, client updates and reports

•	Secured regional and national press coverage for clients
•	Planned press strategies, story angles and day-to-day public relations business activities
•	Wrote press releases and managed clients’ social media accounts
•	Established strong relationships with media, pitched stories and scheduled press interviews 
•	Organized press invites, lists, credentials for events/opening nights
•	Used Cision and research tactics to maintain media lists
•	Maintained/tracked press clippings for internal and external reporting, which included interviews scheduled, press releases, special appearance information and social media traction

Jr. Publicist

•	Drafted press releases, event details and descriptions, artist biographies and restaurant reviews
•	Managed all festival socials including Facebook, Twitter and Instagram
•	Pitched to major magazines, newspapers, blogs and radio shows  
•	Provided copywriting and art direction for event materials
•	Point-of-contact to organize and facilitate band interviews and photo shoots
•	Staff liaison for artists, managers and record labels, responsible for producing press to attract audiences 
•	Coordinated numerous activities in collaboration with staff, vendors, performers, interns and volunteers

Marketing and PR Coordinator

•	Served as the main point of contact regarding fan feedback, general festival inquiries and customer service issues via e-mail, Facebook and Twitter
•	Experience with DoStuff Lineup and Schedule Admin for daily management and maintenance of official band assets
•	Assisted in maintaining and posting the marketing messaging schedule for pre-fest, post-fest and the duration of the festival weekend
•	Worked backstage production 
•	Worked with bands on co-promotions during festival days

Digital Marketing Assistant

• Supervised students who call alumni, parents and friends of TCU to strengthen relationships between the university and its supporters
• $12,000 Lily Pad Recognition - Consistently recognized as top fundraiser throughout 2009 and promoted to supervisor in August 2009

Supervisor

• Wrote content for facebook and twitter, working to increase online traffic
• Wrote, reviewed and edited various promotional material for distribution
• Compiled prospective client/new business lists
• Assisted sales staff (including show days)
• Administrative duties

Premium Seat Sales Intern

• Assisted with facebook, twitter and blogger accounts, including writing content for
the media platforms and increasing online traffic
• Updated databases, conducted research, and managed editorial clippings
• Assisted stylists, celebrities and editors on a daily basis

PR Intern

• Worked on daily account activities, such as compiling media lists, pitching, and new
business research
• Participated in creative and strategic meetings
• Assisted with special event planning and execution

Find out detailed information about Emily Chan, Account Executive in Los Angeles, CA

Emily Chan: Account Executive in Los Angeles, CA

Emily Chan

Bread & Butter

Fresh and Clean Media

B.D.O. Presents Pty Ltd

C3 Presents

Texas Christian University Annual Giving Society

Live Nation

Red Light Public Relations

GolinHarris

Texas Christian University