SENIOR CONSUMER & RETAIL BRAND MARKETING PROFESSIONAL Proven and skilled CPG brand marketer, excelling in the creation of assets to engage consumers in relevant and effective conversation throughout the retail purchase path. Creative and tactical curator of benefit oriented messaging hierarchies spanning brick and mortar and online retail experiences. Leveraging global consumer insights, market trends, and competitive intelligence to inform execution. • Retail packaging, campaigns, and merchandizing • Experiential and technical demos • Marketing communications and consumer promotions • Brand positioning and brand guidelines • Partner marketing and Co-marketing • Drive consumer SaaS marketing • Global class of trade and category strategy • Value proposition and asset localization strategy • Internal cross-group leadership and team management • Direct/Produce location and studio photo, video, and rendered assets • Agency management and budget management • ROI and ROB focused EXPERIENCE / EXPERTISE: A degree in Journalism/Advertising, with additional education in photography. Career experience in: marketing communications, retail marketing, channel marketing, category marketing, consumer marketing, brand marketing, product marketing, global launch, global campaigns, brand management, marketing assets, consumer packaging, consumer research, retail execution, creative direction, multi-channel marketing, integrated marketing programs, attach programs, and marketing strategy.