Bike

Lifestyle

Outdoor

Travel

Photography

SENIOR CONSUMER & RETAIL BRAND MARKETING PROFESSIONAL

Proven and skilled CPG brand marketer, excelling in the creation of assets to engage consumers in relevant and effective conversation throughout the retail purchase path. Creative and tactical curator of benefit oriented messaging hierarchies spanning brick and mortar and online retail experiences. Leveraging global consumer insights, market trends, and competitive intelligence to inform execution.

•	Retail packaging, campaigns, and merchandizing  
•	Experiential and technical demos 
•	Marketing communications and consumer promotions
•	Brand positioning and brand guidelines
•	Partner marketing and Co-marketing
•	Drive consumer SaaS marketing
•	Global class of trade and category strategy
•	Value proposition and asset localization strategy
•	Internal cross-group leadership and team management
•	Direct/Produce location and studio photo, video, and rendered assets
•	Agency management and budget management
•	ROI and ROB focused


EXPERIENCE / EXPERTISE: A degree in Journalism/Advertising, with additional education in photography.  Career experience in: marketing communications, retail marketing, channel marketing, category marketing, consumer marketing, brand marketing, product marketing, global launch, global campaigns, brand management, marketing assets, consumer packaging, consumer research, retail execution, creative direction, multi-channel marketing, integrated marketing programs, attach programs, and marketing strategy.

Directed global brand campaigns, training, and review across marketing for the Microsoft advertising platforms e.g. Windows, MSN, Xbox, Bing, Skype, Outlook. Partnered with Product Marketing on agency support, product naming, video production, and creative direction. Collaborated with global marketing teams on branding marquee events, advertising, and sales tools.

•	Led creation and market adoption of a global brand campaign targeting Agencies and Advertisers to increase brand consideration and purchase intent.
•	Completed transition of Microsoft Advertising visual style to the Microsoft master brand and built out library of supporting assets.
•	Created brand guidelines and templates for Microsoft Product Platform Marketing and Third-Party Partner Co-Marketing.
•	Produced Microsoft Advertising lifestyle brand imagery aligning with the Microsoft image standards that showcased ad platforms for global use.

Senior Brand Strategy Manager

Developed global retail strategies, coordinated retail packaging and product marketing efforts with Brand team, Operations, and Subsidiaries to drive Xbox Live sales at retail. Created strategic attach and launch programs at retail. Built long-term cross-group collaboration relationships with Product Marketers, Retail Service Group, Brand team, Subsidiaries, and Retail Partners to drive consensus.

•	Drove retail strategies, messaging frameworks, and pilot programs to expand retail assortment and product offerings across markets, class of trade, and categories.
•	Achieved aggressive subscription goals via the retail sales channel as a key contributor.
•	Established ROB mapping to global retail cadence, guiding packaging, retail messaging and merchandizing to support sales goals across varied regional value propositions.
•	Collaborated with Engineering to create retail demo modes in product planning, access APIs for real-time content publishing at retail; partnered across business units

Senior Global Retail Marketing Manager

Led global retail campaigns, retail strategies, product line naming, structural and print for global packaging, photography, and video production as a Creative Director/Brand Manager. Established strong cross-group collaboration with Product Marketers, Subsidiaries, Retail Partners, Agencies, User Research, Industrial Design, Retail Service Group, PR, and web.

•	Headed strategic brand and packaging key market consumer research for brand refresh, incorporating, retail audits, Subsidiary workshops & new product categorization at retail.
•	Directed retail category leadership project partnering with key global Retailers on strategy and execution to change consumer perceptions, increase category ASP and tie bespoke retail execution in with Retailer consumer segments.
•	Rebranded and relaunched the Sidewinder product line, a retired PC gaming brand, to retail.
•	Piloted a live side by side webcam comparison demo kiosk in retail to support the launch of the first HD webcams.

Senior Marketing Communications Manager

Find out detailed information about E.R. Brown,  in Seattle, WA

E.R. Brown: in Seattle, WA

E.R. Brown

Microsoft Advertising

Microsoft (Xbox)

Microsoft

University of Oregon