Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Wake

Music

Creating using any type of media

Art museums and art openings

Highly creative with a proven track record of driving sales volumes forward through strong visual presentations. Possessing an energetic ability to “think outside of the box” in elevating a store’s environment as well as redesigning store layouts and creating a strong impact with product placement and visual merchandising. Strong product knowledge of current trends and ability to translate through the company’s visual aesthetics using both global visual directives and devising one to best suit stores’ needs. Involvement in organizing, training and leading store personnel in merchandising and maintaining all presentations and visual standards at all times. Experience working with luxury brand and fast-fashion apparel, accessories, and home goods. 


In addition, trained to safely work with 15+ foot ladders and various power tools including drills, sheet-pad sanders and metal grinders. Extensive knowledge in working with various materials ranging from cloth and foam to various types of wood and metal. Sharp and skillful in correctly applying decals of different sizes and complexities. Passionate and detailed in applying various painting mediums ranging from acrylic, oil, latex, house paint, spray paint, and watercolor.


Native Spanish speaker.  Computer literate with PC/Mac, internet/social media, and various programs such as Microsoft Outlook, Powerpoint, Excel, and Photoshop.

Isadora is an international fashion accessories retailer, based in Buenos Aires, Argentina. 
Since Isadora´s launch in 2004, we are dedicated to showing our passion for details. A decade later, we have opened more than 185 stores in the most important cities of Latin America that include cities in: Chile, Perú, Argentina and México. Today, we are proud to announce new stores openings in California, expanding our international presence to the United States of America. 

Serving as a visual liaison among headquarters in Argentina and Mexico City, I currently implement visual displays and presentations in our first four stores based in Southern California. I also work in a collaborative partnership with Pivotal Public Relations (L.A.) in structuring the new Isadora brand successfully into the US Market with effective marketing and promotional strategies.

US Market Visual Merchandising Manager

Creates and maintains dynamic visual merchandising windows and in-shop displays of the various ‘lifestyles’ of the 4 Southern California-based Goorin Brothers shops. Interprets and executes corporate visual directives to best suit each store’s unique location and market. Takes ownership of inventory levels of all stores in regards to special inventory replenishment requests, store-to-store transfers best suiting each store’s unique market needs among the local shops, all Goorin Brother shops, and HQ Sample Sales channel.  Credentials include a minimum increase of 35% to each store in comparison to LY. 

Provides managerial support to all shops and assists in training staff merchants on merchandising standards, campaign directives, and styling. Provides one-on-one customer service with the intent of building a lasting relationship within a memorable and inspiring environment, edifying the history of Goorin Brothers integrity with each detailed, handcrafted hat.

Head Stylist for Goorin 

Southern California Market Visual Merchandiser/ Sales Merchant

Worked as a Stylist Assistant to L.A. based stylist Laura Spinella. 

Duties included inventory assistance of high-end/ couture garments and jewelry with several high-end PR Agencies and building strong professional relationships with their representatives. Provided assistance on several photo shoots for publications such as Details and Flare Magazine, along with retailers 7for All Mankind and Chopard Watches. Assisted with celebrity fittings for local and international Red Carpet Events, Movie Premieres, and San Diego's Comic Con. Maintained the highest level of professionalism and discretion in meetings and interactions with high-profile celebrities.

Stylist Assistant

Ensured mannequin styling, refreshing, and executed prop-heavy window installations bi-weekly according to the company’s guidelines and expectations. Secured in-store signage/marketing and lighting installed in a correct and timely manner. Helped revive Mens department with an increase of sales by 51% and UPT by 36 % respectively.

Assisted Department Managers and Store Manager with planning weekly department moves according to the company’s deadlines and financial expectations in conjunction with the store’s actual inventory, ensuring full and commercial results

    
Past duties include providing visual and managerial support to various H&M stores within the Los Angeles District, and co-producing distinctive and enticing window/in-store displays for various Guest Designer Collaborations with H&M.

Visual Merchandiser

Increased Department Sales by created an inspiring and creative store environment through the presentation and placement of merchandise, visual props, and corporate directed floor sets, most notably the Housewares department by 40% respectively. Managed and collaborated with a Display Artist in creating prop-heavy visuals and floor sets in an innovative and timely executed manner.

Partnered with the Store Manager and District Merchandising Manager to analyze business needs weekly and set the highest standard possible for visual excellence. Coached team members on merchandise placement, merchandising standards and business analysis.

Visual Merchandising Manager

Responsibilities include the daily styling of mannequins and executed weekly window updates and concepts. Merchandised stores per corporate direction and created set-ups based on corporate concepts all while utilizing visual strategies based on sales and targeted sale goals.            

Acted as a Project Manager during week-long overnight floor sets and participated in several new store openings. Managed in-store events and presentations.Provided exceptional customer service to a variety of clientele including Spanish-only speaking customers.

Past duties as a Visual Manager included scheduling, training, payroll, and other administrative

Visual Merchandiser/ Visual Merchandising Manager

Find out detailed information about Fabiola Gonzalez,  in los angeles, CA

Fabiola Gonzalez: in los angeles, CA

Fabiola Gonzalez

Isadora

Goorin Brothers, Inc

Freelance

H&M

Urban Outfitters

Forever 21

Lorenzo de' Medici (LdM)

University of Arizona