Kerry Grindle

Kerry Grindle

Creative Director | Digital & Traditional Media | Specializing in Fashion and Consumer Products Brands
Currently: Creative Director at Kerry Grindle Creative
Location: Los Angeles CA
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As a creative director my job is a mixture of craft, science, storytelling, psychology and persuasion. Think of it as a recipe for making big ideas happen, for producing compelling campaigns and design narratives that make brands better, help companies grow and enable good ideas to spread. My career started with 10 years of advertising agency experience in Baltimore and Washington, D.C., creating award-worthy ad campaigns and collateral for automotive clients, entertainment venues, financial institutions, government organizations, healthcare systems, retail chains and tech giants. When I moved to Los Angeles in the late 90s I expanded my digital and traditional know-how by freelancing for clients in the beauty, biotech, consumer products, entertainment, fashion and hospitality industries. I'm proud to have worked for global brands like BCBG Max Azria, Disney, GEICO, Hilton, Honda, Kenwood USA and Paul Mitchell Systems. I’ve also had the good fortune to work for nonprofit and for-profit social ventures, gaining insight into how brands use their humanity to raise funds and create awareness for causes like AIDS, breast cancer, domestic violence, homelessness, hunger, poverty and social & environmental responsibility. I've been bringing together ideas, words and images to create engaging brand communications for a wide variety of consumer packaged goods, retail and nonprofit brands for over 25 years. I'm an expert hands-on strategist with a clean, modern design aesthetic. And a trusted leader who knows the power of good communication and collaboration—realizing creative goals with integrity, imagination and humor. Expertise: Advertising & Direct Mail Campaigns; Branding & Identity Systems; Consumer Products Packaging & Retail POP; Lookbooks, Catalogues & Brochures; Style Guides & Brand Books; Website Design & HTML Email

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