Lifestyle

• Supported an award-winning event company in the planning, execution and marketing of several major events
• Executed logistics for the Worlds’ Largest Obstacle Race Series, Warrior Dash, by contracting local talent to perform at races and recruiting 250 volunteers for races throughout the country
• Responsible for company culture and communication on-site at Firefly Music Festival which included the execution of internal events and composition of daily newsletter and schedule, Morning Jams 
• Assisted with community relations and outreach for Firefly Music Festival, a four-day  festival that hosted 240,000 patrons
• Utilized CisionPoint to develop media and influencer lists for Red Frog’s philanthropic efforts, registration system, Event Sprout, and major events: Warrior Dash, Lively Water Whiskey Festival and Après Ski Weekend

Summer Event Coordinator

• Hired and led a 16-person event team to meet the goals and objectives of Student Unions and Activities 
• Managed a $450,000 event budget and executed large-scale events that attracted over 75,000 attendees
• Contracted national talent and worked with internal partners to manage logistics for Homecoming and Spring Jam, a three-day campus music festival
• Drove promotional efforts to exceed ticket revenue sale goals through targeted guerrilla marketing tactics
• Oversaw production of event posters, promotional materials, digital signage and social media content to ensure compliance with university image and event branding
• Developed event sponsorship programs, conducted cold calls and sales presentations resulting in a 500 percent increase in sponsorship revenue
• Implemented an online satisfaction survey for Spring Jam to more accurately assess student perception


Event and Programs Coordinator

• Planned and marketed monthly events for University students on the St. Paul campus
• Reinvented the St. Paul Events program to appeal to an older audience after analyzing feedback from graduate and commuter students 
• Provided on-site event assistance for Homecoming and Spring Jam concerts and activities


Event Chair

• Assisted with logistics, implementation and communication of the organization’s $535,000 fundraiser, the White Rabbits and Black Ties Curtain Call Ball
• Updated social media accounts for the Curtain Call Ball 
• Developed a strategic public relations campaign targeting relevant bloggers


Special Events Intern

• Executed a social media campaign targeting adult males for Somnetics’ innovative brand, Transcend 
• Supported marketing team with trade show preparation through research and the recommendation of promotional opportunities for the company


Marketing Intern

Find out detailed information about Lindsay Baker,  in New Brighton, MN

Lindsay Baker: in New Brighton, MN

Lindsay Baker

Red Frog Events

University of Minnesota

University of Minnesota

Children's Theatre Company

Somnetics International

University of Minnesota