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Outdoor

Skate

Snow

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Footwear

Fluent in german

Learning mandarin

Fashion trends.

Product and Marketing Consultant

18 years of combined management, merchandising, product management, production and marketing experience has allowed me to bring success and diversity to my past employers. Strategic, creative, entrepreneurial, and customer focused, I strive to inspire and create solutions for the consumer through innovation in product and marketing.

*Footwear expertise across pricing and distribution categories; men’s, women’s, kid’s, surf, boutique, and snowboard boots
*Strategy, startups, and brand turnarounds
*Sourcing, agent management, price negotiations, and margin management
*Creative process management, team management
*Trend-spotting, interpretation, and application
*Wholesale and retail (vertical) assortment architecture 
*Merchandising, visual presentation, customer experience, buyer relations
*Brand planning / brand strategy development
*Marketing strategy, management, and implementation

Offering product and marketing expertise within the action sports and footwear markets. Projects include; business plans, brand positioning strategy, timeline development, future seasonal color palette proposals, product management training, marketing strategy, marketing management, and brand growth planning. Past projects include; establishing guidelines for Asian sourcing and quality control, defining brand identity, copy-writing and trend analysis.

Authored and implemented new product strategy, which accounted for double digit growth for the product category. Trained product manager in timeline, technology, sourcing, development, and general product management. Directed global marketing group and budget.  Managed all day to day marketing functions including web, social media, team, media, PR, POP, retail relationships, events, and photography/video. Created and implemented marketing strategy which included the launch of 3 new technologies.  Grew core following and strengthened overall brand awareness.

Marketing Director / Product Consultant

Managed Etnies product management staff and budget, which included the following divisions; men’s, women’s, youth, surf, boutique, collaboration, web based customization, and segmentation. Transformed footwear assortment ensuring a focused, productive, and functional product mix through aggressive SKU reduction and targeted margin goals.
Strategized with product management and design to bring new key initiatives to life, improve turn, manage markdowns, define monthly buy budgets, and respond to opportunities to drive top line sales and gross profit.

Group Merchandising Manager, Etnies Footwear

Managed Etnies Girl and 32 Snowboard boot product management staff and budget. Oversaw all product initiatives from briefs and design revisions to pricing and margin target.
Focused role on establishing key retailer relationships and improving customer service. Implemented seasonal merchandising themes across footwear and apparel. Responsible for the 32 snowboard boot program turnaround making it one of the best sold boot brands in the world.

Group Merchandising Manager, Etnies Girl Footwear/32 Snowboard Boots

Responsible for product cycle from initiation of product line through completed delivery. Created product briefs through market research and team feedback. Guided and managed external industrial and graphic designers. Responsible for the development of product through maintenance of technical packs, specification sheets and onsite development at Chinese, Taiwanese, and Italian factories. Responsibilities included extensive production planning, commercialization, costing agreements, and packaging.

Snowboard Boot Product Manager

Reported to the European Marketing Director and US based VP of Marketing. Marketing liaison between European and US marketing with frequent travel between offices. Worked with distributors to centralize consumer response across entire continent.  Accomplishments included maintenance of consumer database, dealer and consumer catalog mailings, supervision of rider services staff, and demographic reports.

European Marketing Assistant

Find out detailed information about Susanne Dachgruber, Product and Marketing Consultant in Capistrano Beach, CA

Susanne Dachgruber: Product and Marketing Consultant in Capistrano Beach, CA

Susanne Dachgruber

SRD Consulting

FLOW SPORTS

Sole Technology

Sole Technology

Burton Snowboards

Burton Snowboards

California State University

University of Vermont