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Director of Sales & Public Relations

Specialties: Nightclub operations, sales and marketing strategy, public relations, advertising, strategic planning, hotel group and meeting sales, clientele development, event planning, promotions, customer service training, crowd control

• Implement and orchestrate PR and sales plans/timelines to drive sales and exposure through press releases, media visits, radio and TV advertising, partnerships with popular blogs and social media travel websites

• Create and transmit press releases to key media contacts to generate exposure for events, wine tastings, live music performances and promotions

• Cultivate key business referral partnerships with ski resort group sales departments, tour operators, college groups, restaurant managers, event management companies, business owners, wedding associations, ski clubs

• Manage every aspect of nightlife venue functions including promoter partnerships, operations, scheduling, maintenance, recruiting, coaching, performance reviews, compliance and atmosphere

• Orchestrate staff meetings to communicate company initiatives, implement new products and procedures

• Produce local business appreciation events to accomplish customer relationship marketing strategy

• Create a cohesive and motivated team

• Promote nightclubs and events through Lake Tahoe TV interviews and social media marketing

• Analyze budget and P&L reports to identify trends, future needs, and monitor expense control systems

General Manager - Opal Ultra Lounge

Managed all VIP bottle service and VIP list reservations through reservation hotline.

Coordinated with Management, Marketing, Beverage for special requests and events.

Created, developed and managed client referral partnerships through local and regional businesses.

VIP Manager - Opal Ultra Lounge & Blu Nightclub

•	Created and orchestrated entire sales program including domestic and international wholesale contracts, ski industry trade shows, sales plans, marketing plans, budgets and sales and marketing timelines for Lake Tahoe’s only green certified/boutique hotel
•	Responsible for 35% of total revenue ($300,000+) on second year of operation through group sales, business referrals, wholesale contracts, packaging and promotions
• Maintained communication with 5,000 person industry contact database 
• Achieved 150% higher occupancy than city averages in 2010
• Created and cultivated key business referral partnerships with ski resorts, tour operators, restaurant managers, wedding associations, travel councils, eco tour companies, Bay Area and Sacramento Concierge Associations, San Francisco Visitors Center, Bay Area Ski Clubs
• Analyzed daily, weekly and monthly marketing and sales reports to identify trends, future needs, obstacles and new promotion strategies
• Implemented and created specific 

Director of Sales

•     Managed the relationship between Heavenly and forty-five of the largest lodging properties’ key staff members in South Lake Tahoe area
•     Presented to lodging association and individual lodging properties to keep community updated with future plans, improvements and lodging lift ticket program details
•     Prepared weekly sales reports, sales budget plans and sales forcasts
•     Communicated with lodging community database of over 4,000 contacts daily to provide key information to front line staff members
•     Analyzed property sales performace and provided individual consultation to mutually increase revenue

Winter Partnership Sales Manager

Gained broad exposure as intern for Strategic Planning, Account Management, Sports and Event Marketing, Media Planning and Broadcast Production.

•	Developed and presented a research project on "The Future of Advertising” to the CEO, Strategic Planning and Account Management departments and Martin Agency management
•	Gained broad advertising exposure as intern for Sports and Event Marketing, Strategic Planning, Account Management, Media Planning and Broadcast Production
•	Selected among hundreds of applicants to participace in The Martin Agency Student Workshop, an actual ad campagn new business pitch presentation to agency client
•	Created title sponsorship proposal presentation for the 2006 LPGA Championship at Trump National Golf Club Los Angeles
•	Conducted research for the Media Planning department used for a new business pitch
•	Assisted in moderating and analyzing information on multiple focus groups for new advertising campaigns
•	Managed production of multiple radio commercial

Advertising Intern

Find out detailed information about Ted Johanson, Director of Sales & Public Relations in Zephyr Cove, NV

Ted Johanson: Director of Sales & Public Relations in Zephyr Cove, NV

Ted Johanson

968 Park Hotel

MontBleu Resort Casino & Spa

MontBleu Resort Casino & Spa

968 Park Hotel

Heavenly Mountain Resort

The Martin Agency

Highland School

Lynchburg College