A thirteen-year sales and marketing veteran within the active lifestyle industry with a proven ability to integrate and leverage sales and marketing opportunities into measurable success. Experience from brand development to executive management has created a values-based foundation that balances creative story telling with the value of ROI. Always taking a creative approach to problems big and small while providing solutions that drive revenue, grow brand awareness and curate consumer demand. Developing brand strategies, launching an event series, creating new media initiatives, fostering agency relationships and managing key accounts have all resulted in significant ROI. The true success of these programs has come from cultivating long-term partnerships through an integrated sales and marketing approach. Interest and a skill-set that navigates the waters of start-ups to growing market share for established brands within a variety of market segments. Ultimately providing a unique, holistic and opportunistic perspective of the evolving business and marketing landscapes. Strong passion for adventure – indoors and out. Always searching for the ultimate balance of work and play. Enjoys sliding on snow as much as sliding on water. And still trying to master making the perfect meatball.