Lifestyle

Outdoor

I am a web-savvy e-commerce manager, merchandising and marketing professional with over twenty years of expertise in crafting compelling customer experiences. By analyzing consumer behavior and developing aggressive marketing plans that drive conversion, I consistently increase sales and profits within competitive markets. I have a strong background in analyzing and leveraging data to build a differentiated product presentation on-line and in print. My experience includes assortment planning, merchandise and vendor selection, P&L management, brand building, and promotional planning. Strengths I bring to any new employer include being flexible, resourceful and adaptable, and the ability to work collaboratively with peers, vendors and management.   I've relocated to Portland to pursue new opportunities, whether that be in e-commerce or in other fields I am passionate about such as craft beer and helping animals to live healthy, happy lives.  I am excited for the possibilities that lay ahead, let my experience help you!

Specialties: E-Commerce, assortment planning, product merchandising and marketing, brand marketing, new business development, financial modeling, team management, cross functional communications, category and marketing analysis, and customer engagement.

• Primarily responsible for maintaining Rogue.com website with the most current and accurate information around events, news, and product always with a focus on engaging the customer and positively representing the brand.  
• Generated several brand marketing pieces for use both internally and externally, all intended to differentiate Rogue and generate customer interest.  
• Worked several company events, interacting with customers and fans and driving sales.

Marketing Manager

• Oversaw sales, profit and assortment goals for core office supply categories with annual sales of over $80 million.  
• Initiated and execute web and print assortment presentation, vendor selection, merchandise selection, product mix management, pricing strategy, and promotional strategy in support of annual strategic and financial goals.
• Partnered with vendors to develop and implement unique sales driving plans by category, and negotiate marketing dollars to support initiatives.

E-Commerce Category Manager

• Establish the strategic direction and tactical plans for the technology division within Staples.com, addressing both business and consumer segments on-line and in print.  
• Manage a workgroup of ten, overseeing vendor relationships and advising on assortment planning for over $940 million in annual business.
• Create an informative, dynamic, and differentiated on line shopping experience through development of enhanced content such as product selector tools, vendor shops, and streaming video.
• Leverage analytical tools, search results, live testing, and customer reviews to enhance the website and ensure a positive shopping experience for the customer.
• Collaborate with marketing, promotions, and creative teams to drive sales and profit and to maximize cross-channel synergies.

Director of Merchandising, Technology

• Managed sales, profit, and assortment goals for multiple categories, accounting for over  $400 million in annual sales volume
• Initiated and executed web and print assortment presentation, vendor selection, merchandise selection, product mix management, pricing strategy, promotional strategy and presentation in support of annual strategic and financial goals.  
• Partnered with vendors to develop and implement sales driving plans by category, and negotiated marketing program dollars to support initiatives.  
• Developed and executed annual strategies for driving sales and margin, supporting cross-channel initiatives, and achieving competitive differentiation.

Category Manager

• Charter member of two person start up initiative that developed a comprehensive business machine selling strategy within Staples Business to Business division.
• Managed over 40 vendors and $40 million in annual volume.
• Re-designed and expanded Business Machine catalog to feature new and emerging products.  
• Coordinated roll out of new business leasing, extended service, and software licensing programs to nationwide sales force.

Product Manager

• Controlled distribution cycle and inventory levels of twelve hundred SKUs
• Analyzed sales and inventory patterns to maintain a profitable order cycle and ensure maximum sales. 
• Worked closely with Divisional Merchandise Managers, product Managers, and vendors to produce optimal in stock levels at warehouses and stores.

Inventory Manager

Find out detailed information about Rob Arseneau,  in portland, OR

Rob Arseneau: in portland, OR

Rob Arseneau

Rogue Ales

Staples.com

Staples.com

Staples.com

Staples, Inc.

Staples, Inc.

Bentley University