Lifestyle

Outdoor

Graphic design

Marketing

Copywriting

Advertising

Digital marketing

Brand development

Sports marketing

My whole life I have willingly allowed myself to be a catalyst of resolution. Whenever there has been an issue, or problem, that seems nearly impossible to overcome, I always volunteer my brain to be a part of the solving committee. I can only think of two reasons why I have developed this characteristic: 1) I might have a guilty pleasure for being the guy who can be trusted to provide a clear and rational solution to a difficult situation, and 2) I will always make the necessary sacrifice to successfully drive the people, brands, and projects that surround me. While my professional journey has only just begun, here is a brief snapshot of what I have successfully accomplished:

• Coordinated, and planned, a five day marketing roadshow for Muscle Milk (CytoSport) that encompassed three markets (Los Angeles, Orange County, San Diego)
• Key content contributor and editor for a local cultural magazine 
• Developed and led a top performing marketing team 
• Promoted to oversee consumer marketing operations in Los Angeles for Muscle Milk after one year

My passions are boundless. Whether it is being a part of the creative marketing process or managing a multifaceted project, I always approach my assignments with an eagerness to learn something new and produce a significant outcome. I find comfort in both leadership and supportive roles; I can give direction just as much as I can take it. I am relentless in the effort that I put forth for myself, and the companies that I work for.

•	Implement regional marketing strategies to build Chef’s Cut Real Jerky brand image 
•	Launch and develop field marketing programs  in West Region in a fast-paced start-up environment
•	Support the Regional Marketing Manager with the execution of day-to-day business operations  and activation strategies
•	Oversee in-store marketing and merchandising opportunities to improve product placement and product positioning 
•	Support regional influencer events, trade shows, and engage in consumer interactions to maximize brand exposure

Field Marketing Manager

•	Directed a field marketing program that impacted the Orange County and Inland Empire market
•	Planned and coordinated a five day marketing roadshow that encompassed three markets: Los Angeles, Orange County, and San Diego
•	Oversaw and developed collegiate ambassador program at UC Irvine to impact key college users
•	Led a consumer marketing team that supported 150+ events and  impacted 450,000 participants
•	Sampled 150,000+ bottles of Muscle Milk through one-on-one consumer education interactions
•	Created marketing materials used in the field to enhance consumer engagement

Area Marketing Manager

•	Built-out and led two satellite consumer marketing teams of 15+ employees in North Los Angeles & South Los Angeles territories
•	Directed collegiate marketing program for UCLA, USC, LMU, and UCSB 
•	Designed regional go-to market strategy that coincided with national brand DNA
•	Supported retail programs integrated with sales and distribution partners
•	Managed a $200,000+ marketing operations budget per year
•	Strategically launched new consumer products in assigned territories
•	Managed local social media content (Twitter/Instagram) in accordance with brand strategy

Marketing Manager

•	Supervised team of 75+ associates
•	Maintained in-store POP/POS displays for seasonal updates
•	Managed multi-million dollar store in fast paced retail environment
•	Oversaw daily retail operations of the 3rd largest store (Torrance, CA) in nation
•	Assigned technical title of "People Manager" (responsible for recruiting, training, and hiring)
•	Inventory/Stock Management 
•	Visual Merchandising

Assistant Store Manager

•	Met monthly activation targets with small businesses, event vendors, and student organizations
•	Increased Square card reader usage, and activate new users in the Fresno community
•	Fostered relationships with local stakeholders to support Square card reader growth
•	Built brand awareness on campus and within the Fresno community
•	Generated and maintained brand equity throughout interactions

SquareU Representative

• Managed event staffing for all on-campus events, including the Save Mart Center
• Provided customer support regarding University Police services
• Supported the events coordinator with planning, meetings, and organizing events
• Payroll services and event billing
• Executed administrative assistant duties

Student Administrative Assistant

Find out detailed information about Brian Alamano,  in Fresno, CA

Brian Alamano: in Fresno, CA

Brian Alamano

Chef's Cut Real Jerky

CytoSport, Inc.

CytoSport, Inc.

Abercrombie & Fitch

Square Inc.

Fresno State Police Department

California State University-Fresno