Lifestyle

Outdoor

Snow

Surf

I have recently returned to the United States following two and a half years working in the Australian FMCG marketing space, across both B2B and B2C. My goal is to further my career in a product marketing role that challenges me to be creative, work closely with different teams across a range of projects, and allows me to expand my professional knowledge and skill set.

In my most recent role at CCA, I worked on the Kirks and Deep Spring brands in an Assistant Brand Manager Capacity. During my time in this role, I oversaw a major packaging update to the entire flavors range, inclusive of approximately 90 SKUs. I also worked closely with internal and external design agencies to develop pack shots, key visuals, POS, adverts and consumer promotions to complement the re-brand. Other key responsibilities included:

- Managing media agency relationships and overseeing social media content for both brands, from initial briefing to final approval

- Building and maintaining key relationships with customer teams, including developing customer-specific programs and activations

- Managing marketing budgets for both brands

- Spending time in-store with the sales force, visiting retail outlets and tailoring display materials and POS to specific retailer requirements

Assistant Brand Manager

In my role as Channel Marketing Manager for Vending and Retail Services, I oversaw the full scope of customer marketing activations for the Coke Vending fleet in Australia, spanning over 30,000 machines across five states. During my time on the team, I successfully activated several new product and pack launches and worked closely with an internal design team to tailor brand campaigns for the vending channel space.

In my final months in the role, I worked primarily on launching the QuickTap Vending Card program, a new loyalty platform for Coke Vending. Working on a cross-functional team, my responsibility was to oversee the platform launch and set up a 12-month promotional calendar to boost adoption and engagement. I developed all materials, physical and digital, for both consumer and corporate partner programs.

Vending Channel Marketing Manager

As Digital Marketing Coordinator, my responsibilities surrounded the management of the Clubhouse digital marketing platform, which acts as an umbrella platform for Coca-Cola Amatil brands and customer/partner promotions and offers. I worked closely with our IT team, brand and customer marketing teams, business managers, key customers, and creative agencies on a daily basis, and acted as the point of contact for digital customer activations. As coordinator, I managed the briefing, approval, and execution of all creative for the CCA Clubhouse website, mobile app, and Facebook page. I was also in charge of creating and dispatching all email marketing communications to our database of over 300,000 consumers.

Digital Marketing Coordinator

My role as Materials Manager for The Riverbend Group involved designing and creating workshops for clients in the pharmaceutical and health care industry. The objectives of these workshops ranged from team building, to ensuring the success of new product launches, from increasing productivity to coaching sales force members through cold call techniques and competitive wins. As a small consulting firm, we were flexible and able to adapt easily to a range of client needs. I was privileged to work with companies such as Johnson & Johnson, Mentor and Kimberley-Clark during my time with the firm.

Project Coordinator and Materials Manager

While I was living in Nashville and attending college, I held various retail positions with Jones Apparel Group and BCBG Max Azria. I worked at a Nine West boutique in Nashville for approximately three years, rising from entry sales to Lead Sales Associate. I then followed our store manager to the newly opened BCBG storefront, where I came on as Inventory Manager and regularly pulled and prepared clothing for photoshoots, music video shoots and celebrity stylists.

Retail Positions - Various

Find out detailed information about Britt Shotts,  in Woodstock, GA

Britt Shotts: in Woodstock, GA

Britt Shotts

Coca-Cola Amatil

Coca-Cola Amatil

Coca-Cola Amatil

The Riverbend Group

Jones Apparel Group and BCBG Max Azria

Belmont University

Georgia State University