Jess Weinstein

Jess Weinstein

Sr. Manager, Global Ambassador Marketing

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Summary

I'm a marketing guy. For the last 18 years I have worked for big brands like adidas, Nike and now KEEN Footwear- on getting the message across to consumers. Creative thinker; check. Managing ad agencies; check. Budgeting and knowing how to get the most out of tight budgets; yup. I build teams of Brand advocates, Ambassadors and influencers. I come from Action Sports, focused on adidas Skateboarding and the launch of adidas Snowboarding.

The highlights have been working with teams to roll out everything from working on new product launches, Brand TV spots, Star Wars collaborations, celebrating Mark Gonzales' 15 years with adidas and working with tennis legend Stan Smith on a skateboarding parody (check it out at: https://www.youtube.com/watch?v=vq1SHY40zyo). Most recently, I have worked in launching a new category; adidas Snowboarding to a 70+ year old brand. It's been the best of times; it’s been the most overwhelmingly awesome of times...

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