Master of Business Administration (M.B.A.)

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Manager of Digital Advertising Operations

In my two years of experience I have been completely in control of half a dozen different clients’ properties and entrusted to keep making them more money.  I also managed hundreds of millions of impressions monthly for a tier 1 publisher between display, pre-roll, and mobile (both mobile web and in-app).  The majority of my ad server experience is in DFP Small Business and Premium with the rest being Adap.tv and LiveRail.

I have multiple instances of having to preliminarily setup ad-serving infrastructure, prospect potential networks, and eventually launching and optimizing for new web properties.  I believe this has greatly increased my project management abilities.  What you are getting in me is somebody with highly developed critical thinking skills, outgoing and likeable personality, ability to effectively communicate industry specific topics to non ad-ops employees and executives, and an all around fun person who has a strong passion for digital advertising.


•	Solely responsible for all aspects of managing both Pre-Roll and Mobile inventory across all of Britannica’s properties including: onboarding new partners, managing current ones, yield optimization, and prospecting new technologies and sources of revenue
•	Learned cutting edge ad stack strategies for display that greatly benefit optimization efforts
•	Took all new incoming prospect calls and was responsible for testing new networks’ performance
•	Managed a team of one coordinator


•	Handle trafficking and monitoring digital advertising campaigns and provide detailed reporting to clients
•	Work with publishers and media buyers to maximize digital advertising revenue
•	Extensive experience using DFP for trafficking and tracking/reporting
•	Used Google Analytics, DFP, and ad networks’ UIs to optimize ad serving on continual basis
•	Handled all aspects of ad serving from inception to optimization including: ad placement, creating ad tags, trafficking tags, on-boarding ad networks, analyzing traffic, keeping client informed of progress


Advertising Operations

•	Managed sixty-two accounts and over 50 products 
•	Enhanced product presentation and installed point-of-sale promotions
•	Fostered relationships with each account and promoted the Johnsonville brand
•	Sold new products to private stores; required to meet specific goals on these new products


sales merchandiser

Find out detailed information about Nicholas DeRidder, Manager of Digital Advertising Operations in Aliso Viejo, CA

Nicholas DeRidder: Manager of Digital Advertising Operations in Aliso Viejo, CA

Nicholas DeRidder

Encyclopaedia Britannica

Coefficient, Inc

Johnsonville Sausage

Marian College of Fond du Lac

University of Central Florida