Nicholas DeRidder

Nicholas DeRidder

Manager of Digital Advertising Operations at Encyclopaedia Britannica

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Summary

In my two years of experience I have been completely in control of half a dozen different clients’ properties and entrusted to keep making them more money. I also managed hundreds of millions of impressions monthly for a tier 1 publisher between display, pre-roll, and mobile (both mobile web and in-app). The majority of my ad server experience is in DFP Small Business and Premium with the rest being Adap.tv and LiveRail. I have multiple instances of having to preliminarily setup ad-serving infrastructure, prospect potential networks, and eventually launching and optimizing for new web properties. I believe this has greatly increased my project management abilities. What you are getting in me is somebody with highly developed critical thinking skills, outgoing and likeable personality, ability to effectively communicate industry specific topics to non ad-ops employees and executives, and an all around fun person who has a strong passion for digital advertising.

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