Baccalaureate with Honours in Commerce Marketing 

Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Wake

Health & Fitness

Bilingual International Marketing Professional with experience in private and global organizations successfully managing multi-million dollar categories, brands and retail environments. Demonstrated ability in developing strategic marketing initiatives that increase sales, build brands and generate bottom-line contribution. An effective leader with proven analytical, communication and decision making skills. A strong team player who enjoys challenges, works well within high pressure environments, and has a reputation for providing exceptional quality of work. 

•	Lead & managed the buildout of new Volcom retail stores and wholesale sections. Managed the store design process, sourcing and contracting buildout vendors, coordinating logistics of all elements, timeline and production scheduling and visuals of all instore marketing elements. 
•	Developed in-store communication strategies and messaging based on product plans developed by global M&D. Includes all wholesale, licensee and retail channels in the Americas.
•	Determined trade needs, developed strategic marketing plans and managed/allocated GTM budgets and calendars by country and by store for both retail and wholesale in Latin America.
•	Created a seasonal menu of in-store POP & Fixture support and managed the sourcing, forecasting, production, logistics and execution of all elements.
•	Collaborated with global teams as well as regional heads of sales, product, marketing to execute global in-store and retail concepts.  
•	Liaised with global teams to develop a Global Retail Book that pro

Senior Trade Marketing Manager, Americas

•	Lead the development and execution of all in-store visual marketing elements such as window displays, campaign communication, product stories etc. 
•	Executed in-store visual sales & marketing strategies in efforts to create efficiencies and synergies between regions globally.
•	Developed and executed retail and consumer facing marketing and visual merchandising plans and programs, primarily focused on LATAM territories. 
•	Managed the quality control and approval for all in-store imagery and lead the execution of seasonal window and/or in-store visual programs throughout the regions.
•	Managed all retail projects including creative briefs, timelines, costing, art approvals, and project status updates from initial contact through project delivery.


Visual Marketing Manager, Latin America & Asia Pacific 	

•	Re-launched and re-positioned Reebok in Central America in order to strengthen the connection to athletes and consumers by leading the planning and implementation of communication, media, PR, BTL and digital plans.
•	Provided direction, planned and coordinated the implementation of brand marketing strategies on Sport and Classics initiatives for Central American markets.  
•	Used global strategic direction to develop brand marketing plans, integrating all brand channels: creative, media, online, BTL and PR; adapted and implemented plans to local requirements for eight markets across Central America. 
•	Lead, coordinated and effectively managed the communication and relationship between global HQ, region, eight local markets and agencies at all levels. 
•	Created ATL, BTL and PR briefs that are aligned to Reebok global objectives and strategies and presented these briefs to local markets, regional and local agencies.
•	Ensured key brand messages are effectively communicated through th

Brand Communications Manager

•	Developed integrated online marketing campaigns utilizing Search Engine Optimization (SEO), pay-per-click marketing techniques, online public relations, social media initiatives and website analytics.
•	Created brand awareness through the execution of digital marketing campaigns which include monthly press releases, e-blast programs, content marketing and blogging through the website and social media sites.
•	Managed the planning, scheduling and execution of programs and campaigns on time, on target and on budget through effective planning, logistics and implementation. 
•	Worked closely with the sales team and Google analytics to analyze the business, consumer insights and develop ROI and cost justification summaries. 
•	Re-launched company website, increased traffic by 200% and improved conversion rate by 4% in 2011.


 Marketing Manager

•	Managed P&L for two brands with a combined total annual revenue of 20 million CDN dollars. 
•	Successfully developed and executed innovative, broad reaching brand marketing programs. 
•	Liased with the advertising agency and media agency to plan and execute brand and PR plans. 
•	Lead and managed high-performance cross-functional teams, including local advertising, PR and creative agencies as well as members of Sun Products in the US. 
•	Developed distribution targets by account for each sku for 2011 brand and sales plans. 
•	Fully managed annual budget for two brands, reconciled monthly accruals, invoices, and funds. 
•	Utilized AC Nielsen data, Toolbox databases and customer POS data to generate consumer insights and create detailed brand analyses. 
•	Developed customer plans for new innovations which focused on customer specific dollar opportunity and category growth opportunity. 


Associate Brand Manager

•	Managed P&L for four categories with a total annual revenue of 45 million CDN dollars. 
•	Achieved and maximized local revenue, Integral Gross Margin (IGM), EBIT targets by analyzing sku by sku pricing structures, making adjustments and providing recommendations to senior management. 
•	Worked closely with the finance team to analyze monthly P&L and investigate any issues or concerns which facilitated improvements to the profitability of the business. 
•	Represented Philips Canada in global marketing meetings, communicating recommendations and local requirements ensuring maximized potential in the Canadian market. 
•	Liaised with local sales team, US colleagues and global HQ to plan, introduce and execute new product launches within Canada. 
•	Determined trade needs, developed strategic marketing plans and managed/allocated multi-million dollar marketing, advertising and media budgets. 
•	Worked with internal sales, logistics and finance teams as well as external marketing and PR age

Customer Marketing Manager

Find out detailed information about Reshma Sondagar,  in Costa Mesa, CA

Reshma Sondagar: in Costa Mesa, CA

Reshma Sondagar

Volcom - ACRHIVES

Volcom - ACRHIVES

Adidas

iQuotexpress

Unilever (Sun Products Canada)

Philips Electronics

University of Ottawa