Fashion

Lifestyle

Skate

Streetwear

President / CEO

Founded in San Diego, California, with the simple notion that advertisers deserve a better venue and audiences deserve a better experience; The Socially Awkward helps brands find their voice in today's crowded digital marketplace.

Services offered include: creative direction, branding, influencer marketing, media production & distribution, native advertising, SEO, design, all the way to full service social media management (and everything in between).
 
Clients include: Uppercut Deluxe, Good Worth, Playboy, Loser Machine, Temple Authentic, Know Bad Daze, Low Card & Rest Easy Co.

Work produced has been seen on Hypebeast, Thrasher Magazine, High Snobiety, Playboy, and a host of other independent fashion blogs and magazines.

Campaigns have been seen by millions of users across social and web platforms;  resulting in unprecedented brand awareness and ROI for our clients.

Content Marketing Manager

Develop and execute plans for brand marketing; collaborate with upper executives and management staff to introduce new influencer marketing campaigns and maintain a consistent visual style for brand media. Created and updated progressive user-generated content (UGC) program.
 
Key Accomplishments: 

•Increased account followers by more than 40K across social media platforms; averaged upwards of 1.25M monthly impressions. 

• Augmented year-to-date (YTD) online revenue by 108% and coordinated innovative activations with major retailers in 30+ stores. 
 
• Launched iOS sticker app featuring Sketchy Tank visual style; globally recognized as number one for downloads and usage.  

Marketing & Events Manager

Shooting and processing product photos, maintenance / updates of all social outlets, team management, constant contact with advertising outlets, production of all lifestyle imagery, maintaining consistent brand verbiage, production of banner ads / skins / pre-roll for advertising outlets,  contact with social influencers, updates to webstore / blog, creating compelling mailchimp campaigns, coordination of any creative outsourcing, and sweeping. I sweep good.

Marketing Director

Production of stand alone written and video interview / lifestyle pieces detailing the daily lives of skateboarding's biggest stars. Was responsible for the production of all visual and written assets with strict deadlines.

Journalist

Find out detailed information about Tosh Rice, President / CEO in New York, NY

Tosh Rice: President / CEO in New York, NY

Tosh Rice

Personal Fears Inc

The Socially Awkward

Lurking Class by Sketchy Tank

Good Worth

ESPN Action Sports