Bike

Lifestyle

Outdoor

Surf

Weight training

Running

Reading

Traveling & stimulating my senses via dramatic or comedic entertainment

Regional Sales Account Manager

Attaining perfection may never be accomplished but I'm a huge fan of constant progress and am goal oriented in all aspects of my life personally and professionally.

-Ranked highest in year over year growth within first 10 months of employment in the Southern California sales region at 90% and ranking top 4 out of 24 reps in the United States within my first 10 months
-Reached 96% of close to a quarter million dollar quota for Q1, 2014
-Ranked top 3 in Southernwestern region for highest sales achievements 
-Grew Vega sales at Whole Foods Market by 136%, Sprouts by 88% and Mothers Market by 34% from prior year
-Achieved extraordinary amount of off shelf sales merchandising placement in major natural grocery store chains including four Whole Foods pallet displays and ten large Sprouts off shelf product displays within the month of October 2013
-Only account manager to sell five pallets in one week within the company during fiscal year 2014
-Achieved success in hiring, training, mentoring, motivating and developing a current demo/sales team of 13 driven demo field representatives
-Developed and implemented sales strategies’ based around corporate prom

-Responsible for growing existing and securing new accounts to achieve retail sales goals, focusing on Whole Foods, Wild Oats and independent retail stores totaling approximately 400 plus accounts.
-Ranked #2 in top sales out of all sales representatives in the entire Western Region. 
-Managed quota for $2.5 million dollar territory. 
-Achieved the highest amount of direct sales within the company’s sales force nationwide in 2011.
-Ensured retail program implementations to achieve profit, volume and shared goals of the company.
-Responsible for new products, promotions, acquiring new accounts for the placement of new display units.
-Managed shelf compliance to enhance presence and position of Twinlab Brands.
-Demonstrated and communicated product knowledge of Twinlab, Nature’s Herbs, Alvita Teas and Metabolife product lines—manufacturing certifications and technology, ingredients, applications etc. to retail customers and in-store personnel.

Account Executive

-Manage numerous accounts in the Los Angeles and Orange County markets, assisting in improved corporate distribution and sales decisions.
-Organize sample deliveries where sales lack, increasing trial and purchase behavior and increasing sales by 40%.
-Arrange in-store demonstrations, increasing brand recognition and education to target markets.
-Inform corporate of shelf placement deviations compared to direct competitors, correcting the issue and fostering increased brand awareness in addition to sales.
-Develop efficient business relations with branch management, motivating employees of each store to push the company's product with full integrity.
-Diversify sales efforts by reaching a mainstream product market outside of the fitness industry.

Marketing/Sales Field Representative

Educated the public of the company's products, creating awareness of the products attributes to its targeted market
Operated company's promotional vehicle, expanding the brand's reach beyond promotional events
Mastered a market outreach plan for Southern California on a weekly basis, enabling thorough feedback reports to corporate and regional sales
Delivered complete consumer feedback & event outcome reports to corporate, increasing predictability of future distribution

Marketing Intern

Find out detailed information about Laura Coleman, Regional Sales Account Manager in Costa Mesa, CA

Laura Coleman: Regional Sales Account Manager in Costa Mesa, CA

Laura Coleman

Vega

Twinlab Brands

Labrada Nutrition

2004 McKenzie Rivers Inc

Bristol Community College

Mount Saint Mary's College California