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Field Marketing Manager

Passionate, dedicated employee who will do what it takes to get the job done.

Cultivate relationships with franchisees across the nation, support, teach and assist with developing trade area maps and local store marketing plans

Establish and Manage three first-time regional co-ops consisting of over 130 locations and implementing marketing plans with budgets exceeding $1 million dollars, reaching more than five million people

Negotiate and execute sponsorship contracts totaling $300,000 with major media properties and sports brands to increase regional sales. Working with brands/properties such as the Critics Choice Movie Awards, LA Kings, LA Lakers, San Jose Sharks and Clear Channel Radio, these programs generated value added worth more than $1.5 million

Plan and Execute nation-wide programs to reach consumers en masse via radio, television and direct mail. Some of the programs included Grand Openings, Customer Appreciation Days, 300th Store Celebration

Create and Implement local store marketing tactics including material development, field communication, t

Design and Develop individual fitness programs and nutritional plans to meet clients health goals
Advertise and Market company to increase clientele
Instruct individual and group fitness classes
Perform Body Composition analysis through training program

Owner/ Certified Personal Trainer

Develop Media Calendar to increase sales/guest counts with a goal of $5 CPC
Manage Budget to produce Media, Materials and Expenses associated with supporting current and future Marketing Initiatives for two Brands totally 30 units 
Develop, Launch and Manage first time Social Media endeavor with uploads, posts and contests and maintaining Brand integrity
Create and Implement restaurant Promotions including product and material development, field communication and support
Manage rigorous production schedule with graphic design team to meet deadlines proof and edit material before releasing to vendors

Marketing Manager

Develop marketing plans to increase sales/guest counts at the local store level
Coordinate Corporate and Franchise participation in corporate promotions, menu production, media programs and local store marketing requests
Produce promotional elements for seasonal and continual marketing initiatives 
Source new vendors for cost savings, saved $20k on one menu print and over $100k annually
Process invoices, secure quotes for material production and communicate with field employees
Manage production schedule with graphic design team to meet deadlines proof and edit material before releasing to vendors

Assistant Marketing Manager

Provide leadership, training, and developmental support for branch accounting and titles. 
Accomplish target goals for Customer Satisfaction survey scores set by Region
Ensure compliance with AHFC policy and procedure and any applicable state and federal laws
Support external and internal customers with escalated accounting or title issues

Branch Liaison / Senior Customer Service Representative

Find out detailed information about Mica Brandt, Field Marketing Manager in Long Beach, CA

Mica Brandt: Field Marketing Manager in Long Beach, CA

Mica Brandt

Yogurtland

Lifestyle Fitness

Real Mex Restaurants, Inc

Real Mex Restaurants, Inc

American Honda Finance Corporation

UC Santa Barbara

Wilson High School