Lifestyle

Outdoor

Skate

Videography

Photography

Traveling

Camping and doing as much of this as i can with my wife and two sons.

Emerica Brand Marketing Manager

Global brand and consumer marketing professional with 10+ years experience within the highly competitive and fast paced action sports industry including 3+ years experience leading product, sales, and marketing teams in the Go-To-Market strategy in footwear and apparel product categories.

Proven effective leader in creating marketing initiatives that generate excitement for the brand as well as uphold the brand positioning, purpose, and mission.

Specialties:
Strategic Go-To-Market planning
Advertising 
Social media 
Asset creation 
Promotions 
Public relations
Athlete management
In-store presentation 
Tradeshows 
Budget management 
Special events

- Leader of all marketing functions
- Create seasonal Global Go-To-Market plans
- Manage strategic social media plans
- Implementation and management of +$1mm marketing reach budget
- Cultivate, elevate, and maintain athlete endorsement strategy
- Advertising buys for print and digital media
- Plan editorial content with media partners
- Evaluate market and competitive research and adjust marketing strategy to meet changing conditions 
- Work with global distributors to maintain brand consistency
- Global travel to assess brand opportunities
- Develop marketing briefs, in collaboration with R&D product and sales leadership

Managed team of professional skateboarders for the Emerica brand.  Maintained one of the most respected teams in the skateboard industry.  Fostered up-and-coming talent.  Organized marketing events with the team.  Budgeted, planned and executed domestic and international promotional tours.  Filmed and produced lifestyle videos showcasing the talent of the team that strengthened consumer loyalty.

Emerica Team Manager

Assisted Marketing and Team Managers with order entry, team travel, consumer events, expense reports, and editorial media collection and reporting.

Assistant Team Manager for éS and Emerica Footwear

Find out detailed information about Jeff Henderson, Emerica Brand Marketing Manager in Lake Forest, CA

Jeff Henderson: Emerica Brand Marketing Manager in Lake Forest, CA

Jeff Henderson

Sole Technology

Sole Technology

Sole Technology

Olympic High School