Lifestyle

Communications Director

Mobile Application & Digital Content Management

Extensive Internet & App usability, digital content creation/management and customer/client relations experience with a radio broadcasting and music management background.  Principle strengths include communication (written and verbal), content management, project management, understanding content target audience’s needs and wants, developing and maintaining business relationships, newsletter communications, training and knowledge of the music industry.  Self-starter who uses creativity, intelligence and good humor to analyze situations and create solutions to achieve positive results.

Responsible for all online activities for the organization including:

* Website creation and management
* Email marketing
* Blog posting
* Event photography

* Twilight in the Park
* Balboa Park Centennial Commission

Music Coordinator

Curate and manage content for all PV products

Direct liaison between the engineering and content groups, creating concepts for site tools, documenting their specifications and overseeing their creation 

Write, produce and voice company’s informational videos

Compile royalty reports for PRO’s and SoundExchange

Responsible for setup and execution of company product demos in house, at trade shows and client meetings (CES, SXSW, Mobile World Congress)

Analyze competitive products

Senior Content Manager

Create custom music playlists for businesses including Guitar Center, Boston Market, Ben Sherman, Cracker Barrel and Wahoo’s 

Maintain fleet playlists for hundreds of businesses

Work directly with clients to create and maintain in-store advertising schedules

Perform audio mastering on new song inventory to control company standards

Compile reports for record company royalty statements

Music Programmer

Manage the Emusic publishing team responsible for posting and management of all site content

Create editorial content including album reviews, features and email articles

Direct liaison between the engineering and content groups, creating concepts for site tools, documenting their specifications and overseeing their creation

Communicate directly with labels to gather content, address and respond to label concerns and connect labels with promotional outlets

Research, design and oversee the creation of a system to receive content electronically, speeding up the process of content acquisition

Create library system for site to catalog over 450,000 songs

Manage content team overseeing numerous sections of the site

Write reviews covering artists/songs

Source site music for features and sponsored promotions

Work on revenue creating projects with vendors including Heineken, Honda, And Miller Brewing Co.

Provide sales support, creating vendor-specific promotions and acted as liaison between sales and customer

Liaison for labels (Mercury Nashville, MCA Nashville, Electra, RCA, Rounder, Warner Brothers, Reprise and more), obtaining content, coordinating promotions and revenue generating email campaigns

Manage MP3.com newsletter with a distribution of 10 million users and 250,000 artists -increased opening rate by 1.5% in first week of management

Trained and assisted European MP3.com content team

Work with engineering to create content tools and repair existing ones

Produce and host nationally syndicated radio program “The Download”

Genre Manager

Handle all aspects of consumer relations via phone, email and mail – directly addressing consumer needs and decreasing customer issues

Write, produce and voice company’s radio advertising spots resulting in increased product sales nationwide

Manage and write weekly email newsletter to 35,000 consumers, creating positive, friendly and accessible company image

Director, Consumer Relations

Increased ratings dramatically all demos, moving morning slot from #27 to #12 in first 3 months

Morning Show Host

Consistently rated in the top ten in both markets

Nominated for Best Morning Show in Washington D.C. Air Awards

Created concept, material and hosted the Tom’s Nightclub show

Worked with sales and promotions to gain sponsors and create revenue generating features

Night Time DJ, Production, Promotions

Find out detailed information about Tom Perry, Communications Director in San Diego, CA

Tom Perry: Communications Director in San Diego, CA

Tom Perry

Friends of The North Park Library

San Diego Park and Recreation Dept.

PacketVideo

Trusonic Inc.

eMusic.com

MP3.Com

Kashi Company

XHRM-FM 92.5

WHFS 99.1 FM

91X

San Diego State University