Creative Agencies

Fashion

Lifestyle

Skate

Streetwear

Visual Designer who leverages excellent communication, interpersonal and client management skills to produce outstanding products.

Apparel and accessory design (activewear, skate and lifestyle apparel)
Innovative entrepreneur with eight years of experience 
Leading a team in researching color, style trends and developing price points for each line developed. 
Knowledgeable about all aspects of design (concepts, sketches, design briefs, samples and
production)
Working with sales and merchandising teams to finalize production
Technical skills include advanced knowledge of Adobe Suite and Microsoft Office.

EXPERIENCE
Founder & Creative Director (2007-2014)
THE D. CREW - Los Angeles, CA
Key participant in company, from start up through company's evaluation of $1 million+ 
Formulated a comprehensive business plan with clear and actionable goals. 
Developed all design processes and production tools 
Managed day-to-day operations and logistics 
Guided and supervised employees throughout the organization

GOALS
Collaborated with Marketing on themes for campaigns (look books, collections, photo shoots, packaging and advertising materials) 
Collaborated with Sales on creating profitable products (calculating break even analysis, return on investment, and gross margin on investment) 
Collaborating with Merchandising to create displays and design aesthetics (In-Store/Trade Show designs and display layouts and educating the team on product breadth to support buyer and customer interaction.)

And most importantly, helping to add to the TOP & BOTTOM line of the company.


EXPERIENCE
Apparel and accessory designs conceptualized as Creative Director.
Innovative entrepreneur with eight years of experience. 
Leading a team in researching color and style trends for each line developed. 
Knowledgeable about aspects of design.
 -- Concept, sketches, design briefs, samples and production.
Working with sales, marketing, and merchandising teams to finalize production.
Technical skills include advanced knowledge of Adobe Illustrator and Microsoft Office suite.

HIGHLIGHTS
Sales/GMOI/ROI/BEP Analysis
Trend spotting
Building brand equity
Excellent attention to detail
Strong design sense
Conceptual thinker
Creative 
Artistic

ACCOMPLISHMENTS
Key participant in company, from start up through company's evaluation of $1 million+.
Formulated a comprehensive business plan with clear and actionable goals. 
Developed design processes and production tools.
Managed day-to-day operations and logistics.
Guided and supervised employees throughout the organization. 
Designed different apparel including: men’s and women’s wear, outerwear, swimwear, underwear, and knitwear. 
Designed different accessories including: eye wear, head wear, drawstring bags, backpacks, tote bags, and promotional accessories. 
Collaborated with Marketing on themes for campaigns (look books, themed collections, photo shoots, packaging and advertising materials).
Collaborated with Sales on creating profitable products (calculating break even analysis, return on investment, and gross margin on investment).
Collaborating with Merchandising to create displays and design aesthetics (In-Store/Trade.
Show designs and display layouts and educating the team on product breadth to support buyer and customer interaction.).
Created sales tools (line sheets, logos, look books and stationery).

Founder & Creative Director

Find out detailed information about Yaswin Jayawardhana,  in Lawndale, CA

Yaswin Jayawardhana: in Lawndale, CA

Yaswin Jayawardhana

THE D.CREW

California State University-Northridge