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Experienced Marketing and Sales Professional with 9 years proven history of growing brand and category sales in competitive markets through innovative, effective solutions within the Fast Moving Consumer Goods industry. 
Demonstrated ability to manage multiple priorities in a dynamically changing environment, without sacrificing quality. Experienced team player, with the ability to work both collaboratively and independently. Proven expertise in translating corporate vision and strategy into successful actionable plans. Excellent interpersonal, communication and organizational skills.

9+ years of experience specializing in consumer insight, product development, brand marketing, consumer promotions, consumer research, trade marketing/sales, field marketing, brand initiatives and sports marketing for the world's leading sports company. 

International MBA graduate from one of the world’s top ranked programs by The Economist and The Financial Times, with international experience studying in the US. 

Vibrant personality and a great team player, Energized by challenged and problems.

- Creating, executing, managing marketing strategy on paid social, paid search.
- Support marketing strategy with tracking, measuring and optimization.
- Creating, executing, managing weekly news letters and email automation.
- Creating and managing imagery assets, marketing collateral and events


Digital Marketing Manager

- Building a Consumer Brand Marketing plan for Fashion/Tech communication Device.
- Responsible for launching Onyx Gen 1, Gen 2 and planning a marketing campaign around our target group in different sectors, events, use case and product placement.
- Building the company website, and managing all visuals of the website. 
- Launching the high end communication accessory (www.exploreruby.com) in NY during NY Fashion Week.
- Managing Product placement for opinion leaders, influencers and TV shows in USA.
- Organizing gatherings for San Francisco influencers to introduce Ruby and generate word of mouth and social media interaction.
- Managing a PR agency for Social media deliverables, and press coverage.
- Managing distributors partners and generate all marketing material needed to support sales including Retail Video for display.
- Train Retailers and sales team on key selling points for a new product (at this moment, we managed to make the product available on Amazon Launchpad, B8ta Palo Alto, and D&H Distributors)
- Script writing for teaser video launching a new feature between Orion Labs and Amazon. The teaser was implemented in a mix of 3D & 2D animation.


Director of Brand Marketing & Sales

Muscat and Bahrain Market Brand Manager – Direct report to the MEA Regional Marketing & Sales Manager

Market Brand Manager

Bahrain Market Brand Manager – Direct report to the MEA Regional Marketing & Sales Manager 
Handles the market full spectrum: marketing, sales, consumer collecting operations, all company’s sponsored events

Market Strategies and Implementation of the Yearly Plan:
-	Responsible for budgeting and managing all Red Bull Bahrain yearly sales and expense goals
-	Responsible for the market yearly planning and alignment with Red Bull Middle East and Red Bull International Management 
- Establish a well branded image of Red Bull through planning for sports events and promotional activities in different areas such as official sports competitions, entertainment and musical events
- Coordinate with the Regional Marketing & Sales Manager for recruiting new members and for drawing a career development scheme for the Red Bull team members through assigning trainings, and tracking staff evolvement

Consumer Collecting and Sales Operations:
- Responsible for marketing and sales coverage within Bahrain to attain highest market share of energy drinks
- Responsible for establishing and maintaining the relationship with the local distributors through both strategic and operational alignment 
- Manage all operational activities in regards to ordering stock and use of POS promotional materials from the Red Bull Middle East office to ascertain efficiency in all activities and for the day to day requirements
- Responsible for handling all staff requirements for the Bahrain Red Bull team in an effective and timely manner
- Conducts daily sales and promotion meetings with staff to discuss activities to further enhance branding and inspire new marketing tools for Red Bull success in the country
- Deliberates and produces daily schedules of sampling activities, designates staff activities appropriately

Sales & Marketing Executive 			
- Managed the Sales & Marketing operations of HORECA’s key accounts 
- Devise yearly marketing and sales plans
- Establish strategies for business development to increase market share 
- Coordinate with media and PR agencies in executing promotional plans
- Organized promotional events for the key accounts as by the yearly plan
- Manage customer services to maintain corporate standards and ensure client satisfaction
- Prepare marketing offers, proposals, and correspondence
- Supervise and guide sales team to achieve company targets
- Control the daily resume of sales
- Assess and augment clientele database to increase brand exposure

Sales & Marketing Executive

Find out detailed information about Michel Khairallah,  in San Francisco, CA

Michel Khairallah: in San Francisco, CA

Michel Khairallah

NATIVE INSTRUMENTS (Metapop) Los Angeles ( contract)

Orion Labls San Francisco

Red Bull

Red Bull

Red Bull

Hult International Business School

Universite de Saint Esprit - Kaslik