Develop and activate innovative public relations initiatives for Pond’s, Caress and Noxzema Skincare. Create media strategies for product launches and full program activation plans. Manage event, photo shoot and launch logistics, including multi-brand scale events. Lead content development for paid blogger partnerships and large influencer activation programs, includes researching, contracting and implementing. Oversee concepts for editor deliveries and manage junior staff activations. Main media contact, responsible for pitching and relationship building. Act as main point-of-contact for clients. Lead internal trend forecasting. Manage client billing and account budgets.