Lifestyle

Creative Services Manager

Driven, thoughtful creative manager with over 15 years of experience in branding, thought leadership, and marketing problem solving. Achieving inspired excellence is the objective, maximizing tools and resources from original concept through deliverable execution. Operates with an optimistic, disciplined approach and thrives in a fast-paced setting. Servant leader. Seeks to ask the important questions, to better understand the broader strategic picture and meet business objectives. Cringes any time a foot mark is improperly used as an apostrophe. Core competencies include:

Reporting to the Vice President of Marketing, provides creative leadership and brand expertise. Responsible for the overall development and direction of the visual identity. Performs a wide range of functions from leading creative (art, copy, voice) to managing production responsibilities. Provides direction for ideation, evaluation of ideas, and executions based on the objectives and strategies provided in the brief. Presents to internal audiences clearly and concisely to sell-in ideas and creative solutions. Ensures effective, unique, and consistent brand communication. 
    •    Develop creative ad strategy for all paid media, including campaign direction, design, timeline management, and production to maximize $150,000 budget. 
    •    Member of strategic brand study and revitalization team responsible for analyzing, repositioning, and creative ideating a 20-year-old craft beer brand, achieving 15% improvement in sales over two years.

Supervising designer in all-encompassing company, beer, and restaurant re-branding (2005). Strategically managed workflow and output expectations. Oversaw the hiring, management, and art direction of in-house design team and freelance illustrators/photographers. Designed the company logo, color palette, and brand design guidelines.

Graphic Design Supervisor

Oversaw the creation of the Graphic Design Department within the Marketing Department, servicing the Beer and Restaurant Divisions. Responsible for work distribution, design timelines, resource management, and hiring of interns, part-time staffing, and full-time designers. Designed bi-annual company newsletter, brochure, and packaging.

Senior Graphic Artist

Designed and produced logos, menus, advertising, and a wide variety of POS for three brewery restaurants. Responsible for all print buying and vendor management. Developed, coded, and executed re-launch of corporate web site. 

Graphic Artist – Restaurant Division

Find out detailed information about Johnny Holeva, Creative Services Manager in San Diego, CA

Johnny Holeva: Creative Services Manager in San Diego, CA

Johnny Holeva

Karl Strauss Brewing Company

Karl Strauss Brewing Company

Karl Strauss Brewing Company

Karl Strauss Brewing Company

Texas Christian University