Marketing and Digital Media Manager with experience in: Marketing, Photography, Set Direction and Studio Management.
An innovative, trilingual professional with a literary background, my experience in marketing and creative departments has allowed me to experience a variety of sectors in the fashion and entertainment world.
I have held a position as Brand Manager at Fox Head Mexico where I spearheaded key marketing efforts into all Mexico territories for this action sports, lifestyle apparel brand. Using Fox's compelling brand story, I assisted the CEO and sales departments to unite the brand image and it’s counterparts within the imports based, distribution company. This position included international travel and heavy use of my bilingual skills.
At the end of 2014, I left my role at Fox Head Mexico to join DOPE, the LA based streetwear brand which serves alternative mens fashion to the international streetwear market. My focus at DOPE has been in supporting both the Marketing and Photo departments in conception, production, and distribution of digital media and content assets, both to assist our regional and international accounts and to communicate our brand story within the space of urban fashion.
After cutting my teeth in the Marketing department, I took the role of Marketing and Content Manager at DOPE where I spearheaded all marketing initiatives, including: creative direction and production of digital media (lookbook, editorial, lifestyle photography), overseeing our e-commerce platform and digital advertising, managing all social platforms and digital campaigns, and fostering key industry relationships with influencers, celebrity talent, and artists in order to successfully convey our brand story.
I am currently seeking out new opportunities within the branded marketing and digital content space, hoping to add more creation of branded experiences and content to my marketing portfolio.