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CEO + Head Contributor

My name is Michael G. Keating and I'm a savvy Marketing Director who is committed to great leadership and understands how to quickly gain traction in any market.  Over the past seven years I've  been involved with start-ups, Fortune 100 companies, and digital  agencies as a founder, freelancer, and also a top member of an Executive team.  This mixture of roles has allowed me to develop a one-of-a-kind skill set that will be beneficial to any organization.

On a personal level, I'm extremely personable, charismatic and truly a pleasure to be around.  I've been raised by the beach my entire life and spent my days as a youngster surfing competitively.

My main goal is to find a culture that fosters personal and professional growth while being surrounded by down-to-earth individuals like myself.

This includes two components:

1. A personal blog that serves as a brain dump to cover topics about different internet marketing + web development experiments conducted on a weekly basis.
2. Any project I have been involved with where employee status wasn't declared.

When working with Michaelgkeating.com the following were accomplished:

- Developed website as a personal brand medium, content publishing portal + lead generation tool
- Performed keyword research to be implemented with on page + off page SEO
- Produced content that was marketed to create buzz, back links, + gather leads as subscribers
- Performed networking + outreach to secure guest posting opportunities on national authority sites like Palo Alto Software, Examiner.com, Social Media Strategies Summit, LukePeerFly.com + more
- Achieved top 20 rankings for all targeted keywords in less than six months time
- Increased site traffic by approximately 365% over the last 10 months
- Created, edited + promoted educational vide

- Monitor + interpret all industry trends in the digital space (PPC, SEO, lead generation, social media, web development, etc.)
- Develop short and long-term strategic business goals for BRIM Agency
- Manage both the SEO + Editorial teams
- Define + implement the following:
   = the content distribution + outreach strategy for BRIM
   = the local marketing strategy for BRIM’s clients
   = social media + mobile marketing services for BRIM
   = the entire SEO lifecycle for BRIM’s clients
   = consulting + module documents (adhoc projects) for BRIM
   = standardized reporting for clients
   = training for junior staff and/or interns
- Support Sales by developing product + services that easily paint a "value add" to clients in the sales cycle
- Developed sales assets and marketing materials to captivate potential clients
- Support client services team during meetings to ensure an superior level of service is being maintained

Director of Strategy

- Oversee and direct workflow of over 40 projects that involve multiple types of services + deliverables
- Ensure projects are delivered on-time + within budget
- Recommend Internet marketing + web solutions that can reduce risk + maintain best quality of service
- Tasking + communicating relevant project information through departments
- Update information accurately in project management system + manage assisting personnel in completing associated tasks
- Create + present analytics data reports to be understood by a non-specialist audience
- Plan, organize, track, + control the activities of all servicing departments
- Assist in structuring of operational processes + procedures as necessary to adhere to agency’s processes
- Understand drivers for performance + determine detailed forecasting to accurately predict ongoing campaign success
- Deepen relationships with assigned clients
- Blogging + Other miscellaneous tasks

Campaign Strategist

- Oversee and direct workflow of over 40 projects that involve multiple types of services + deliverables
- Ensure projects are delivered on-time + within budget
- Recommend Internet marketing + web solutions that can reduce risk + maintain best quality of service
- Tasking + communicating relevant project information through departments
- Update information accurately in project management system + manage assisting personnel in completing associated tasks 
- Create + present analytics data reports to be understood by a non-specialist audience 
- Plan, organize, track, + control the activities of all servicing departments
- Assist in structuring of operational processes + procedures as necessary to adhere to agency’s processes
- Understand drivers for performance + determine detailed forecasting to accurately predict ongoing campaign success
- Deepen relationships with assigned clients
- Blogging + Other miscellaneous tasks

Project Manager

-  Simultaneously managed 8 clients projects including website development, SEO, PPC, social media, conversion optimization, + more
-  Created benchmarks, action items + deadlines for each client
-  Coordinated with in-house team + outsourced specialists to ensure deadlines were consistently met
-  Provided monthly reports to each client analyzing website analytics, SEO metrics (i.e. keyword movement, link profile, etc.) + PPC performance
-  Performed audits + created video explanations on how to improve results in all client campaign areas
-  Conducted keyword research, competitive analysis + link profile review for client SEO initiatives
-  Successfully secured partnerships with complimentary companies
-  Designed client sitemaps + wire frames
-  Planned + managed entire website development timeline
-  Managed PPC budgets totaling $20,000 / month

Associate Internet Marketing Consultant

- Fielded incoming warm leads from third party partners
- Performed over 60 warm calls to prospects interested in our services
- Pitched clients on Internet marketing + web development services
- Consistently followed up with all prospects
- Finished in the top 25% percentile in the first month

Account Executive

-  Crafted social media strategies to be implemented among each channel community on national level
-  Educated team on social media + blogging best practices using Facebook, Wordpress, YouTube, etc.
-  Increased Facebook post views by 890% + post feedback by 1013%
-  Integrated the use of QR code technology at all community events nationally

Social Media Manager

-  Joined team of individuals responsible for launching the brand in the U.S.
-  Handled all PR efforts including pitching editors, bloggers, etc. while building lasting relationships
-  Planned/executed the promotion of all events, videos, + new product launches across social channels (Facebook, Twitter, Vimeo, Flickr, etc.) to excite our evangelistic community
-  Maintained social communities in the form of engagement, reputation management, + stimulated conversations to increase sales beyond production
-  Designed/Distributed HTML newsletter to 5,000 customers that received 30% open rate + 15% CTR
-  Designed marketing materials including flyers, banner ads, etc. using Adobe Illustrator + Photoshop
-  Established relationships + communicated with third parties such as editors, sponsors, etc. daily
-  Secured coverage in national blogs + publications
-  Updated Joomla website with content, photos, videos + products
-  Managed inventory between vendors, retailers + the website to make

Social Media Marketing + Public Relations Specialist

Find out detailed information about Michael Keating, CEO + Head Contributor in San Clamente, CA

Michael Keating: CEO + Head Contributor in San Clamente, CA

Michael Keating

Michaelgkeating.com

BRIM Agency, Inc.

BRIM Agency, Inc.

Best Rank, Inc.

eReach Consulting

Blazonco

Ingram Micro

Sunova USA

Semester at Sea

University of San Diego