Bike

Lifestyle

Outdoor

Snow

Snowboarding

Cycling

Hiking

Watching sports

Listening/playing music

New technology and products

Innovative, grounded leader and creative problem solver with an international skill set dedicated to developing and implementing global strategies that universally connect people, brand, and product for long-term brand health and profitability. Firm grasp of complex business models and drivers of successful business management and global brand development. 

Natural ability to coach, mentor and align individuals and teams across functions. Excellent relational, presentation, written and verbal communication skills.

Expertise in Product Creation, Demand Creation, Strategic Planning and GTM Strategy.

•	Lead and Managed growth of Skullcandy Business Unit from $140M - $297M over 2+ years
•	Lead and Managed Team comprised of Category and Product Managers responsible for Skullcandy audio, cases, accessories, apparel and the 2XL Brand (audio)
•	Lead restructure of BU to support growth of the business and work more effectively and efficiently with key functional groups across the business
•	Managed team to set quarterly and annual objectives for the business by category and channel of distribution to align with, the short, mid and long business objectives
•	Partnered with VP of Product Development to lead transition of Skullcandy from OEM to ODM design/manufacturing model
•	Built functional project teams in coordination with both the Director of ID and PD to improve PLM and Development processes
•	Defined and Lead refinement of 1yr, 3yr and 5yr product roadmaps to hit revenue targets by category, channel and region 
•	Co-lead refinement of Skullcandy’s channel and segmentation strategy w

Global Category Manager

•	Managed NBA merchandising across divisions 
•	Lead Go-To-Market (GTM) process global merchandising process for NBA 
•	Lead sell-in for key regions and key accounts 
•	Lead marketing communications briefing process
•	Developed and managed global special event strategies (ASW, EU Live, China Games, Draft)
•	Lead integrated design reviews across footwear and apparel categories

NBA Global Merchandiser

•	Defined analyzed and managed $50M + global range to capitalize on regional relevance and maximize sell-in and sell-thru 
•	Created and directed on-court and off-court footwear strategy for NBA/WNBA season to reinforce brand presence and drive sell-thru
•	Managed the product creation process by developing clear product briefs and acting as liaison between design, development, and merchandising
•	Managed NBA/WNBA relationships and coordinated approvals for all NBA/WNBA related footwear 
•	Defined, lead, and coordinated NBA All-Star footwear strategy including but not limited retail, seeding, and events
•	Collaborated with apparel licensing subsidiary and international apparel PM to create holistic product packages 
•	Lead market/retailer research in key markets by channel and consumer type for consistent product feedback and inspiration
•	Identified, opened, grew and managed new channels of distribution (domestic and international) for NBA licensed footwear
•	Coordinated with Category 

Global Product Manager, NBA/WNBA Footwear

•	Created, defined, and coordinated the cross-category marketing plans to maximize Candace’s marketability as an athlete and woman 
•	Organized and lead team meetings to ensure project team was tracking toward key milestones  
•	Created and directed footwear strategy for Candace’s current and future on-court and off-court collections 
•	Collaborated with basketball apparel team create holistic product packages 
•	Lead and coordinated follow-up meetings with Candace and her team to review product direction and future marketing initiatives
•	Liaison between Sports Marketing and cross-functional marketing teams to ensure consistent communication among key stakeholders

Candace Parker Project Leader

•	Defined product range and global assortment to capitalize on regional relevance and maximize sell-in and sell-thru
•	Analyzed category and market progression to ensure continuous improvements and ongoing strategic development of the product category 
•	Managed the product creation process by developing clear product briefs and acting as liaison between design, development, and merchandising
•	Partnered with Sports Marketing to identify key styles to be offered to grassroots, collegiate and NBA assets for maximum exposure
•	Lead market and retailer research in key markets for consistent product feedback and inspiration
•	Lead and organized team to conduct product research at key grassroots events and NCAA partner schools
•	Coordinated with Category Country Managers to create monthly and annual forecast strategies
•	Delivered leadership for the sport across other divisions (AIT, Sports Marketing, Design and Development)
•	Guided regions to ensure correct product selection (intro, price

Global Product Manager, Team and Promo Footwear

ated brand strategy to reposition the organization in the marketplace
•	Developed problem statement, mission statement and core values through interviews and secondary research  
•	Crafted positioning platform, brand attributes and naming strategy
•	Designed brand identity, brand architecture, and examined applicability
•	Produced supporting company collateral materials for hard copy and web

Brand Consultant

•Performed market analysis of bags category to identify opportunities for market share growth by channel and consumer type.
•Created marketing plan based on quantitative and qualitative market research.
•Delivered and presented final plan, findings, and recommendations to Nike Management and other key stakeholders.

Consultant

•	Searched for new business opportunities in product development, invention, manufacturing, and licensing. 
•	Collaborated to secure over $320K per month of new business through proposal writing and client presentations. 
•	Generated leads, managed projects and evaluated results with clients.
•	Collaborated with industrial designers and mechanical engineers to ensure project success. 
•	Conducted research to identify trends in fashion, technology, and innovation.
•	Oversaw advertising, monthly press release, and management of annual design award entries.

Business Development Manager

•	Created a database designed to capture and generate commercial lease abstracts. 
•	Analyzed leases to extract critical information for implementation into the database for the lease abstracts. 
•	Generated portfolios of client properties, which included lease information and property profiles. 
•	Produced property profiles for use in client presentations through PageMaker and PhotoShop.

Research Assistant

•	Provided sales and marketing support to the field force for life and annuity products. 
•	Assisted agents and brokers with individual case analysis using illustration systems and an asset allocation model. 
•	Conducted agency meetings to present new product developments and software changes to the field.
•	Designed database using Lotus Notes and authored articles for monthly field publication. 
•	Sports Related Projects: Boston Marathon, Represented JH thru TRACS, Inc. Functioned as liaison to support Olympic style village and 50
elite sponsored athletes.

Marketing Asscociate

Find out detailed information about Khari Gates,  in Portland, OR

Khari Gates: in Portland, OR

Khari Gates

Skullcandy Inc.

adidas

adidas

adidas

adidas

Sport Pal, Inc

Nike

Altitude, Inc

Fallon Hines & O’Connor

John Hancock

Cornell University

University of Oregon